Industrial buying, not consumer traffic
Separate technical research from supplier-selection intent for Spain’s machinery, automotive component and industrial technology markets, then give each audience a relevant conversion path.
Digital Marketing Agency · Spain
Hire a Digital Marketing powerhouse in Spain
Mediacharge connects Spanish-language campaigns, local buying intent and sales follow-up to build B2B pipeline in Spain.
Spain needs more than a translated campaign
Spain’s B2B opportunity spans Madrid’s corporate and technology buyers, Catalonia’s manufacturing base, the Basque Country’s industrial suppliers and Valencia’s logistics ecosystem. These audiences need different routes to conversion: a software demo is not an industrial procurement enquiry. We build campaigns around sector-specific Spanish search terms, useful technical content and landing pages that explain implementation, service coverage and commercial next steps before asking for a meeting.
Competition comes from established Spanish suppliers as well as international brands targeting the same accounts. Literal translations and broad lead campaigns give buyers little reason to switch. Our approach connects search demand, professional audience targeting and sales feedback, with European Spanish as the starting point and regional languages assessed against actual audience needs. Planning also accounts for August availability and regional holidays, rather than assuming a uniform sales calendar.
Your one-stop-shop for digital marketing in Spain
Strategy, paid and organic channels, content and tracking for B2B companies in Spain, run by one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an office in Spain?
No. Mediacharge is headquartered in Munich, with an office in Isarvorstadt. Our team works remotely with companies targeting Spain and travels for workshops.
Should our Spanish campaigns also use Catalan, Basque or Galician?
European Spanish is a practical starting point for nationwide B2B campaigns, but it should not be an automatic rule for every audience. We assess target accounts, search demand and regional buying context before recommending additional languages, including whether your sales team can support enquiries in those languages.
Which channels should a B2B company prioritise in Spain?
The mix depends on how buyers find and evaluate your category. Industrial suppliers may need technical search visibility and detailed product pages, while enterprise software may also need professional audience targeting and buying-committee content. We prioritise channels against Spanish demand, competitive pressure and qualified opportunities, rather than applying a fixed package.
Can we reuse campaigns built for Latin America in Spain?
You can reuse the underlying offer, but copy, search terms, references and sales expectations need review. European Spanish terminology, euro pricing where relevant, service availability and locally applicable proof should match what buyers in Spain will actually receive. We also check that landing pages and follow-up use the same language and offer as the ads.
How do you measure digital marketing performance in Spain?
We focus on pipeline rather than enquiry volume alone. That means connecting campaign sources to qualified leads, opportunities and sales outcomes where CRM data allows, and reviewing results by sector, region and language. Tracking should account for applicable consent requirements, with measurement gaps made explicit rather than treated as complete attribution.
How do we start planning our entry into the Spanish market?
Start with a free marketing plan call. We discuss your target sectors in Spain, existing Spanish-language assets, competitive position and ability to handle local enquiries. That gives us a basis for recommending initial audiences, conversion paths and a campaign sequence suited to your sales cycle.