Country budgets, not one European pot
Separate market budgets help protect smaller-country tests from higher-volume markets, with expansion decisions based on qualified demand rather than cheap clicks.
Google Ads Agency · Europe
Hire a Google Ads powerhouse for Europe
Mediacharge runs multilingual Google Ads for European B2B growth, combining native specialists with country-level targeting and measurement tied to pipeline.
European search needs more than translated keywords
Europe is not one Google Ads market. German industrial procurement searches, French software evaluations and English-language logistics queries can signal different buying stages, even when they describe the same product. Technical buyers may search in English but need local-language evidence before contacting sales. Campaign structure should reflect those differences, separating country budgets and search intent rather than letting the largest market absorb the spend.
Competition also changes by country: local distributors, established manufacturers and international SaaS vendors can appear against the same commercial queries. Mediacharge is a B2B growth agency headquartered in Munich, running campaigns in twelve European markets and 14 languages. Native specialists interpret search terms and buying vocabulary, while qualified opportunities guide budget decisions. That matters when a low-cost enquiry in one country produces less pipeline than a more expensive lead elsewhere.
Your one-stop-shop for Google Ads across Europe
Search, Performance Max, YouTube and display campaigns for B2B companies in Europe, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can you manage Google Ads across several European countries?
Yes. Mediacharge runs campaigns in twelve European markets and 14 languages. Country-level budgets, targeting and reporting keep performance visible, while shared qualification criteria help compare the pipeline each market generates.
Should European B2B campaigns run in English or local languages?
That depends on how buyers search and evaluate suppliers. English can capture demand for international software and specialist technologies, while local-language queries may reveal stronger supplier intent. We assess both, align ads and landing-page language, and avoid treating Google's language targeting as a strict filter for query language.
How should we choose which European markets to launch first?
Start with commercial readiness: where you can sell, deliver and support customers in the language they expect. Then assess relevant search demand, auction competition and likely opportunity value. A focused country test is more useful than spreading budget across Europe before sales teams can handle the enquiries.
How do you measure Google Ads across Europe's longer B2B sales cycles?
We focus on qualified leads, opportunities and pipeline rather than form submissions alone. Where consent and technical setup allow, CRM outcomes can be imported into Google Ads to inform bidding. Reporting should account for conversion delays so markets with longer procurement cycles are not judged prematurely.
How do European consent requirements affect Google Ads measurement?
Consent choices can reduce observable conversion data, making implementation and interpretation important. Consent Mode can communicate consent signals to Google tags, but it does not replace a consent platform or establish legal compliance. Measurement should be configured with your privacy team, with modelled results distinguished from directly observed outcomes.
Where is your European Google Ads team based?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other European cities, the team works remotely and travels for workshops. A free marketing plan call is a practical starting point for discussing target countries, languages and pipeline goals.