Local terminology, not literal translation
Build keyword groups around how buyers describe machinery, software and specialist services in each language, with local negatives to filter jobs, consumer queries and irrelevant applications.
SEA Agency · Europe
Hire a SEA powerhouse for Europe
Reach European B2B buyers through paid search built around local language, country-level demand and qualified pipeline.
European search needs more than translated keywords
Europe is not one paid search market. German industrial buyers may search by component specification, while software procurement teams across the Nordics often use English alongside local terms. French-language searches can express the same purchasing need through different category vocabulary. For industrial suppliers, enterprise software and business services, account structure needs to reflect those differences rather than spread one keyword list and budget across the continent.
Competition also changes at the border: local distributors, established manufacturers and international platforms compete for overlapping queries, with different costs and levels of purchase intent. Mediacharge is headquartered in Munich and runs campaigns in twelve European markets in 14 languages with native specialists. We connect search decisions to pipeline, separating countries, languages and intent so that cheaper enquiries do not automatically take budget away from markets producing stronger sales opportunities.
Your one-stop-shop for paid search across Europe
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Europe, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Where is your European SEA team based?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other European cities, the team works remotely and travels for workshops. Campaigns run in twelve European markets in 14 languages with native specialists.
Should we run English-only search campaigns across Europe?
Not by default. English can capture demand in internationally oriented software and technical categories, but it can miss buyers searching in their local language. We assess local and English search terms by country, then match ads and landing pages to the language and intent of each search.
How do you choose which European countries to launch first?
Start with where you can sell and deliver, then assess relevant search demand, auction competition, language readiness and existing sales evidence. An industrial supplier with established distribution needs a different rollout from a SaaS company entering new territories. Test priority markets separately before expanding budgets.
Do European B2B campaigns need Google Ads and Microsoft Advertising?
Google Ads is often the starting point for capturing search demand, while Microsoft Advertising can offer additional reach among workplace users. The right mix depends on country, sector and query volume. We assess qualified opportunity contribution rather than assume either platform performs equally across Europe.
How do you measure SEA performance across European markets?
We focus on pipeline rather than enquiry volume alone, using country and language reporting alongside CRM outcomes where available. Consent requirements and tracking gaps need to be reflected in the measurement plan. Comparing lead quality and sales progression helps avoid favouring markets simply because their clicks or form submissions cost less.
What should we bring to a free marketing plan call?
Bring your priority European countries, sales coverage, campaign languages and any available account or pipeline data. We can discuss whether your main constraint is local search demand, account structure, landing-page relevance or measurement, and identify a practical starting point for your SEA plan.