French terminology, precise intent
Distinguish « fabricant », « fournisseur » and « distributeur » when each points to a different buying relationship, rather than treating them as interchangeable translations.
Google Ads Agency · France
Hire a Google Ads powerhouse for France
Reach French B2B buyers with native-language Google Ads built around commercial intent and measured on pipeline, not just form submissions.
French search demand needs more than translated keywords
France brings together enterprise software buyers in Île-de-France, aerospace procurement around Toulouse and industrial demand across Auvergne-Rhône-Alpes. Their searches need different treatment: a software buyer comparing an « éditeur » is not looking for the same offer as someone seeking an « intégrateur ». We build French keyword groups around these distinctions, separate supplier research from buying intent, and use negative keywords to limit recruitment, training and consumer traffic.
In competitive French auctions, a broad term such as « logiciel de gestion » can attract very different needs and budgets. We narrow the proposition by use case, sector and company fit, then align ads with French-language pages offering the appropriate next step: a demonstration, quotation or technical discussion. Where consent and CRM data allow, qualified opportunities feed back into Google Ads so bidding reflects commercial value rather than enquiry volume.
Your one-stop-shop for Google Ads in France
Search, Performance Max, YouTube and display campaigns for B2B companies in France, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an office in France?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt, not France. Our team works remotely with companies in France and travels for workshops, with native specialists handling French campaign language.
Should our Google Ads in France use French or English?
French is the starting point for most campaigns targeting French buyers, but some technical and software categories also use English terminology. We research actual queries and test distinct keyword and message groups where justified, rather than assuming that English job titles mean buyers want English-only ads.
Which French industries suit your B2B Google Ads approach?
Relevant sectors include enterprise software, industrial equipment, aerospace suppliers, logistics and professional services. The key question is whether buyers search for a solution you can supply. For specialist French procurement markets with limited search volume, we prioritise precise demand capture rather than promising scale that the available searches cannot support.
How do you reduce irrelevant French search enquiries?
We review search terms for mismatches such as « emploi », « stage », « formation » or « gratuit », excluding them only when they are irrelevant to the offer. French ad copy can also clarify professional use, minimum requirements or service scope, while lead qualification helps distinguish genuine procurement interest from consumer requests.
How do you approach measurement and consent in France?
We plan measurement around applicable consent requirements and CNIL guidance, coordinating with your consent platform and legal advisers. Consent Mode is not a substitute for valid consent. Where permitted, we connect qualified CRM stages to Google Ads and account for measurement gaps when evaluating French campaign performance.
How much should we budget for Google Ads in France?
There is no useful single budget for the whole French market. Costs depend on your category, competition, geographic coverage and sales cycle. In the free marketing plan call, we discuss French search demand, expected deal value and qualification criteria to define a focused test before expanding spend.