French commercial vocabulary
Build keyword groups around terms such as “logiciel de gestion”, “intégrateur” and “devis”, checking whether each query signals research, supplier comparison or a concrete buying requirement.
SEA Agency · France
Hire a SEA powerhouse for France
Reach French B2B buyers through paid search built around native terminology, procurement intent and qualified pipeline.
French search demand needs more than translation
France brings together enterprise software around Paris, aerospace supply chains around Toulouse, industrial engineering in Auvergne-Rhône-Alpes and logistics across its major transport corridors. Those buyers do not share one search vocabulary. An industrial purchaser searching for a “fournisseur” needs a different advert and landing page from a software buyer comparing an “éditeur” or “intégrateur”. SEA account structure should reflect those distinctions rather than group every commercial query under translated English keywords.
Competition comes from domestic specialists, international vendors and comparison sites, particularly on broad software and service terms. We separate brand, category and supplier-selection searches, then qualify traffic with French copy, relevant exclusions and landing pages that explain implementation, support and the next procurement step. CRM feedback helps distinguish a downloadable guide from a sales-ready enquiry, while consent-aware measurement accounts for French privacy requirements without treating every tracked lead as equal.
Your one-stop-shop for paid search in France
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in France, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an SEA office in France?
No. Mediacharge is headquartered in Munich, with an office in Isarvorstadt. Our team works remotely with companies in France and travels for workshops, with native specialists supporting French-language campaigns.
Should French B2B search campaigns use English keywords?
Sometimes. French buyers may use English product names and technical terms, especially in software and engineering. We research French and English variants separately, inspect search terms and match adverts to the language and intent of the query rather than assume an English account can simply be translated.
How do you approach SEA for French industrial companies?
We organise campaigns around product categories, technical applications and supplier intent. For aerospace, engineering or component suppliers, that can mean prioritising specific technical searches over broad industry terms, then qualifying enquiries by requirements, company fit and potential opportunity value.
Do you use Google Ads or Microsoft Advertising in France?
We assess both against your French search demand and sales economics. Google Ads can provide category coverage, while Microsoft Advertising can be tested for incremental B2B demand. Budget allocation follows qualified enquiries and pipeline contribution, not assumptions that either platform always delivers cheaper buyers.
How do you handle tracking and consent in France?
We plan measurement around applicable CNIL guidance and your consent setup, working with your privacy advisers where needed. This includes reviewing tag behaviour, conversion definitions and permitted CRM feedback. Consent Mode does not replace valid consent, and reporting should make measurement gaps clear.
How can we start, and what will you measure?
Start with a free marketing plan call focused on your French market priorities, existing search activity and sales process. We define meaningful conversion stages, such as qualified quote requests, accepted demonstrations and opportunities, then measure campaigns on pipeline rather than raw form submissions alone.