Headquarters, regions and subsidiaries
Distinguish group-level authority from local purchasing autonomy so engagement with a subsidiary is not mistaken for access to the whole enterprise.
ABM Agency · Global
Hire an ABM powerhouse for global growth
Reach multinational buying groups with ABM that connects headquarters and regional stakeholders, adapts to local languages and stays measured on pipeline.
Global accounts do not buy as one market
For enterprise software, industrial technology and professional services, a global account rarely means a single buying decision. Procurement may sit at headquarters, technical approval with a regional team and implementation with individual sites. ABM needs to map those relationships before choosing where to invest. Otherwise, campaigns can reach a familiar corporate logo while missing the people who control adoption, budgets or supplier approval.
Competition also changes across borders: a multinational incumbent in one market may face an established local supplier in another. English can support a central business case, but regional stakeholders may need local terminology, relevant proof and material they can share internally. Mediacharge is headquartered in Munich, with native specialists and campaign experience across twelve European markets in 14 languages, providing a grounded starting point for international expansion.
Your one-stop-shop for global ABM
Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in Global.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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Our clients grow 2.5x faster than their competitors
The results behind the logos.
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Honda Lawn & Garden: Social Media With Soul
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How PTC entered EMEA and multiplied inbound leads in DACH within a year.
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Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can Mediacharge support a global ABM programme?
Yes. We can help structure an international programme around multinational accounts and regional buying groups. Our established campaign footprint covers twelve European markets in 14 languages. For a broader global brief, we agree market coverage, language requirements and delivery scope before committing to a rollout.
Should we target headquarters or local subsidiaries?
That depends on where purchasing authority sits. A software contract may be negotiated centrally while security reviews and adoption decisions happen regionally. An industrial supplier may need approval at both group and plant level. We map these relationships and distinguish parent accounts from subsidiaries so the programme reflects how each organisation buys.
Is English enough for global account-based marketing?
Not always. English may work for executive discussions across a multinational group, while technical evaluators and local procurement teams need material in their working language. We prioritise localisation by stakeholder role and buying stage rather than translating every asset into every language. Native specialists help preserve meaning and appropriate terminology.
Which industries are suited to a global ABM approach?
Enterprise software, industrial technology and professional services are strong candidates when contracts involve multiple stakeholders and a defined set of high-value organisations. The deciding factors are account value, buying complexity and sales capacity, not sector alone. A global programme also needs a realistic way to serve customers in the markets it targets.
How do you measure ABM across countries without double-counting?
We agree account hierarchies and opportunity ownership before reporting, linking regional activity to the relevant parent or subsidiary. Engagement helps explain progress, but pipeline remains the commercial measure. Shared opportunity definitions and reporting currency make comparisons more useful, while separating sourced and influenced pipeline avoids presenting every campaign touch as a new sale.
Where is your team based, and how do we get started?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For teams elsewhere, we work remotely and travel for workshops. Start with a free marketing plan call to discuss your target accounts, priority countries, language needs and sales coverage, then define an achievable first phase.