Expansion based on buying intent
Prioritise countries where relevant Google searches overlap with your sales coverage, product availability and ability to serve buyers locally.
Google Ads Agency · Global
Hire a Google Ads powerhouse for global growth
Build an international Google Ads programme around local buying language, market-level budgets and qualified B2B pipeline, not a single worldwide cost per lead.
Global reach needs market-by-market decisions
International B2B search is not one auction. Software vendors compete against established platforms on English-language terms, while industrial suppliers face specialist distributors bidding on local product names and technical specifications. Procurement teams may research in English but shortlist suppliers in their own language. A global Google Ads account needs to distinguish those behaviours, rather than translate one keyword list and spread the budget evenly.
Mediacharge is a B2B growth agency headquartered in Munich, with campaigns in twelve European markets and 14 languages. That experience informs a disciplined approach to international expansion: validate Google search demand, involve native specialists and separate markets where economics or buying cycles differ. We assess performance against qualified pipeline, so cheaper enquiries in one country do not automatically take budget from a market producing stronger sales opportunities.
Your one-stop-shop for Google Ads across international markets
Search, Performance Max, YouTube and display campaigns for B2B companies in Global, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can Mediacharge support a global Google Ads programme?
Yes. Our established campaign experience covers twelve European markets in 14 languages, coordinated from Munich. For a broader global brief, we assess target countries, language requirements and delivery needs before agreeing the scope, rather than claiming existing coverage everywhere.
Should we use one Google Ads campaign for every country?
Usually not when budgets, languages or sales economics differ materially. Separating those markets gives you control over investment and makes performance easier to interpret. Smaller markets with similar conditions may be grouped initially, provided reporting still shows where enquiries and qualified opportunities originate.
Is English enough for international B2B Google Ads?
English can capture demand in software, engineering and other cross-border sectors, but it does not represent every buyer's search behaviour. We assess local-language queries, technical vocabulary and the language your sales team can support. Native specialists help adapt messaging to intent rather than simply translate English ads.
How do you allocate Google Ads budgets between countries?
We consider relevant search demand, auction competition, sales capacity and expected deal economics. Initial budgets should allow meaningful testing without assuming every market deserves equal spend. As evidence develops, qualified pipeline and sales feedback guide allocation, with allowance for different sales-cycle lengths.
How do you avoid paying for enquiries from countries we cannot serve?
We review location targeting options, exclude unsupported territories and check geographic performance reports. Presence-based targeting can reduce traffic from people outside your service area, although location signals are not perfect. Ad wording and enquiry qualification should also make delivery regions and commercial requirements clear.
How does an international engagement start?
Start with a free marketing plan call to discuss target countries, existing Google Ads activity and how your sales team defines a qualified opportunity. Our team is headquartered in Munich's Isarvorstadt, works remotely with teams elsewhere and travels for workshops. The initial plan should identify where to test first and what evidence would justify expansion.