Prioritise markets before scaling
Weigh buyer demand against competition, local sales coverage and commercial readiness before spreading acquisition budgets across countries.
Performance Marketing Agency · Global
Hire a Performance Marketing powerhouse for global growth
Build your international B2B acquisition programme with a Munich-headquartered agency running campaigns across twelve European markets in 14 languages, measured on pipeline.
Global ambition needs market-by-market performance
Global B2B demand does not behave like one large domestic market. Software buyers compare international vendors, industrial procurement teams check local service coverage, and professional services buyers look for relevant regulatory knowledge. English can open a conversation without being the language that closes it. Performance marketing needs budgets, messaging and qualification criteria that reflect those differences, rather than a translated version of the home-market campaign.
Competition also changes across borders: a specialist supplier at home may face established multinationals abroad, with different auction costs and longer routes to a sales conversation. Mediacharge brings experience across twelve European markets and 14 languages to international planning. We organise acquisition around market readiness, native-language intent and sales capacity, then judge investment by qualified pipeline rather than comparing countries on cost per lead alone.
Your one-stop-shop for global performance marketing
Paid acquisition for B2B companies in Global, planned, produced and optimised by one team and measured on pipeline, not clicks.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have offices around the world?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other cities, the team works remotely and travels for workshops. Our stated campaign experience covers twelve European markets in 14 languages; for a wider global brief, we agree the market scope and delivery requirements before committing.
Which countries should we launch performance campaigns in first?
Start with markets where demand, product availability and sales follow-up align. Existing customer traction, local competitors, auction costs and language requirements help determine the shortlist. A smaller initial rollout can establish which markets produce qualified opportunities before you commit to broader international spend.
Can we use English campaigns across every market?
English may work for some international software and technical audiences, but it should not be the default everywhere. Buyers can research in English and still expect local-language commercial information. Native specialists help assess search terminology, messaging and response paths, while campaign results show whether English or local-language activity produces stronger opportunities.
How should performance marketing differ between global B2B industries?
Software campaigns often need to distinguish self-service interest from enterprise buying intent. Industrial campaigns need to address specifications, service territories and procurement timelines. Professional services campaigns depend more on sector expertise and jurisdictional relevance. Those differences should shape audience selection, offers and the definition of a qualified conversion.
How do you compare performance between countries?
Use shared funnel definitions while accounting for differences in deal value, currency and sales-cycle length. Cost per lead is a diagnostic, not the final ranking. Connecting campaign activity to qualified opportunities helps reveal whether a higher-cost market generates more valuable pipeline, and whether a low-cost market is attracting enquiries sales cannot convert.
What should we bring to a free marketing plan call?
Bring your target countries, priority products, current campaign results and an outline of local sales capacity. Existing pipeline data and language coverage are useful too. The free marketing plan call is a starting point for discussing market priorities, measurement gaps and a practical scope for international performance marketing.