Separate markets before comparing results
Review country and language performance separately so high-volume English searches do not hide stronger buying intent in smaller local-language markets.
PPC Agency · Global
Hire a PPC powerhouse for global growth
Build your international B2B PPC programme with a Munich-based agency running campaigns across twelve European markets in 14 languages, measured on pipeline.
Global PPC needs local buying signals
A global PPC account cannot treat every country as another version of the same market. Enterprise software buyers may search by category, while industrial procurement teams use specifications, standards and part numbers. English-language auctions can mix buyers from several countries with very different commercial value. Separating geography, language and intent helps prevent expensive international traffic from masking weak demand in individual markets.
Mediacharge brings experience across twelve European markets and 14 languages to international expansion planning. Native specialists distinguish local commercial terms from literal translations, while country-level reporting keeps lead quality visible. For longer B2B sales cycles, the useful comparison is qualified pipeline rather than raw enquiry volume. Expansion beyond established markets should follow evidence of demand, sales coverage and a credible local buying experience, not simply a longer targeting list.
Your one-stop-shop for global PPC
Pay-per-click campaigns across search and social for B2B companies in Global, built for qualified leads at a cost you can plan with.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have offices around the world?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other locations, the team works remotely and travels for workshops. Our stated campaign experience covers twelve European markets in 14 languages, rather than an office network in every target country.
How should we choose countries for an international PPC launch?
Start with existing customer demand, local search intent, auction competition and your ability to sell and deliver in each country. Test a focused group of markets before expanding. A large search audience is not enough if your sales team cannot qualify or serve the resulting enquiries.
Can we run English ads in every market?
English can reach international buyers, particularly in enterprise technology, but it will not capture every local buying journey. Technical terminology, procurement language and search habits vary by country. Mediacharge’s native specialists support campaigns in 14 languages, helping distinguish where English is appropriate and where local-language campaigns need separate research.
How do you compare PPC performance across countries?
Use consistent definitions for qualified leads and opportunities, align reporting currencies, and account for differences in sales-cycle length. Review each market’s contribution to pipeline alongside acquisition cost. Comparing cost per enquiry alone can favour countries that generate cheap form submissions but few viable opportunities.
Which B2B industries need particularly careful global PPC planning?
Enterprise software, industrial equipment, logistics and professional services face distinct international search challenges. Software campaigns need to separate research from purchase intent, industrial campaigns need precise technical terminology, and logistics or services campaigns need clear geographic coverage. These differences should shape targeting and qualification before spend increases.
What should we bring to a free marketing plan call?
Bring your priority countries, current PPC results, sales-language coverage and an outline of your ideal customer. If available, include qualified-lead and opportunity data by market. The free marketing plan call is a starting point for discussing where to focus international acquisition and what needs checking before launch.