Country-level auction economics
Separate budgets and targets by market, balancing local click costs against deal value, sales coverage and the volume of genuinely commercial searches.
SEA Agency · Global
Hire a SEA powerhouse for global growth
Build international B2B search campaigns around local buying intent, with Mediacharge’s Munich-based team and measurement focused on pipeline.
Global search needs local buying intent
Global B2B search is not one auction. Software vendors compete with comparison sites, industrial suppliers face distributors bidding on product specifications, and professional services firms need to distinguish local delivery from international coverage. Buyers may research in English but shortlist suppliers in their own language. Keyword research must separate those behaviours, rather than export one English account and assume translated keywords carry the same commercial intent.
Mediacharge is headquartered in Munich and runs campaigns across twelve European markets in 14 languages with native specialists. For a global SEA programme, that experience informs a country-by-country launch plan: assess search demand, choose relevant platforms, align landing pages with procurement expectations and allocate budgets separately. Connect qualified enquiries to CRM outcomes so inexpensive clicks in one market do not crowd out stronger pipeline opportunities elsewhere.
Your one-stop-shop for search across global markets
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Global, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can Mediacharge support a global SEA programme?
Yes. Our team is headquartered in Munich, with campaign experience across twelve European markets in 14 languages. For a wider global rollout, we scope language coverage, platform requirements and delivery capacity market by market rather than assume the same setup works everywhere.
Which countries should we launch search campaigns in first?
Prioritise countries where commercial search demand overlaps with your ability to sell and deliver. Assess local competition, likely acquisition costs, language-ready landing pages and sales follow-up capacity. A market with fewer searches can be a better starting point than a large market dominated by established competitors.
Should international B2B campaigns run in English or local languages?
That depends on how buyers search for the category. Enterprise software research may include English terminology, while industrial purchasing often relies on local technical terms. Use native keyword research and search-term data to decide, then match ads and landing pages to the buyer’s language rather than translating keywords alone.
Are Google Ads and Microsoft Advertising enough for global reach?
They are relevant starting points in many markets, but not a universal platform plan. China, for example, requires a separate assessment of Baidu, local access requirements and landing-page infrastructure. Platform selection should follow buyer usage and operational feasibility, not a fixed worldwide channel split.
How do you compare SEA performance across countries?
Compare qualified opportunities and pipeline contribution alongside spend, not just cost per lead. Align CRM stages, currency conversion and attribution rules, then account for different sales cycles. Feed qualified offline conversions back into bidding where technically supported and permitted by applicable privacy requirements.
How does collaboration work across international teams?
We work remotely with teams outside Munich and travel for workshops. A free marketing plan call can establish priority markets, language needs and sales ownership before campaign planning. Agreeing approval responsibilities and reporting schedules early helps regional teams contribute without fragmenting the search strategy.