Local terminology, not literal translations
Build keyword groups around the product names, technical specifications and commercial queries buyers actually use, with native specialists checking intent and ad copy.
SEA Agency · Global
Hire a SEA powerhouse for global growth
Build international B2B search campaigns around local buying intent, with native specialists and performance measured on pipeline.
Global search needs local buying signals
International B2B search is not one English keyword list rolled out worldwide. Software buyers compare integrations and pricing, industrial procurement teams search by specification, and professional services buyers look for jurisdictional expertise. Those searches change with language and market maturity. A global SEA account needs local keyword research, clear geographic targeting and landing pages that answer the questions buyers ask before they contact sales.
Competition also varies by country: a specialist supplier may face local distributors in one auction and multinational vendors in another. We separate budgets and reporting by market so cheaper enquiries do not hide weak commercial fit. Mediacharge is headquartered in Munich and runs campaigns across twelve European markets in 14 languages. That experience provides a practical foundation for prioritising international expansion, rather than assuming every market deserves the same spend.
Your one-stop-shop for global paid search
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Global, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have search teams in offices worldwide?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other locations, the team works remotely and travels for workshops. Our established campaign experience spans twelve European markets in 14 languages; we assess additional markets individually rather than claiming an office or proven coverage everywhere.
Should global B2B search campaigns run in English or local languages?
That depends on how buyers research your category. English can capture demand for internationally recognised software terms, while industrial specifications and service requirements often need local terminology. We assess search intent by language and align ads, landing pages and sales follow-up, rather than translating keywords without checking demand.
How should we divide a global SEA budget between countries?
Start with markets where you can sell, deliver and support customers. Then weigh relevant search volume, auction competition and likely deal value. Separate country budgets make it easier to test demand without letting a larger or cheaper market absorb spend that belongs elsewhere.
Which search platforms should an international B2B company use?
Google Ads and Microsoft Advertising are candidates, but the mix should follow buyer behaviour in each country. We assess local search engine usage, relevant query volume and targeting options before recommending platforms. A global rollout should not assume the same platform mix works in every market.
How do you compare SEA performance across languages and markets?
Use consistent definitions for qualified leads and opportunities, then report by market and language. Where consent and CRM integration allow, feed qualified conversion outcomes back into bidding. Compare pipeline alongside spend and sales-cycle length, so markets generating cheap forms do not automatically outrank those producing stronger opportunities.
What should we bring to a global search planning call?
Bring your target countries, supported languages, product priorities and current search results, plus any information on lead quality and sales coverage. The free marketing plan call can help identify where to test first, which landing pages need localisation and what measurement is needed before expanding spend.