Local vocabulary, commercial intent
Build keyword groups around how buyers actually describe products, technical requirements and supplier needs, with local negative keywords to filter irrelevant demand.
SEA Agency · International
Hire a SEA powerhouse for international growth
Reach B2B buyers across borders with paid search shaped by local language, commercial intent and pipeline potential.
International search needs more than translated keywords
International B2B search rarely follows one vocabulary. Software buyers may use English category terms, while industrial procurement teams search in their own language for specifications, certifications and suppliers. Logistics searches often combine a service with a route or destination. We research those differences before building campaigns, separating commercial demand from recruitment, consumer and informational queries that can drain a cross-border search budget.
Competition also changes at each border: a global vendor may dominate one auction while local distributors lead another. Mediacharge is headquartered in Munich and runs campaigns across twelve European markets in 14 languages with native specialists. We separate budgets and reporting by market, adapt ads and landing pages to buyer expectations, and assess qualified pipeline rather than assuming the cheapest lead signals the strongest opportunity.
Your one-stop-shop for international paid search
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in International, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Which international markets and languages can you support?
Mediacharge runs campaigns in twelve European markets in 14 languages with native specialists. On a free marketing plan call, we can assess your target countries, language requirements and sales coverage before recommending a launch scope.
Should international search campaigns run in English or local languages?
That depends on the buyer and the category. English can capture demand for internationally recognised software categories, while local-language searches may reveal more specific industrial or supplier requirements. We research both and align ads with landing pages and the languages your sales team can support.
How do you structure Google Ads and Microsoft Advertising across countries?
We separate campaigns by market and language where budgets, offers or buyer intent differ. Location settings, search terms and local exclusions help control geographic relevance. Google Ads and Microsoft Advertising are assessed market by market rather than receiving the same budget split everywhere.
How do you choose which country to launch first?
We weigh relevant search demand, auction competition, margins, sales coverage and landing-page readiness. For industrial suppliers and logistics businesses, delivery coverage also matters. A focused launch in a commercially ready market gives a clearer test than spreading a limited budget across every available country.
How do you measure international SEA beyond leads?
We connect campaign reporting with CRM qualification and opportunity stages where tracking and consent allow. Shared stage definitions, consistent currency reporting and visibility into sales follow-up help distinguish cheap enquiries from genuine pipeline. Longer procurement cycles are considered when comparing newer campaigns with established markets.
Where is your international search team based?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For clients elsewhere, the team works remotely and travels for workshops. This supports central campaign coordination alongside market-specific input from native specialists, without requiring a separate agency in every country.