Local terminology, shared buying intent
Build keyword sets around how buyers name products, specifications and suppliers in each language, with local negative keywords to exclude irrelevant demand.
SEA Agency · International
Hire a SEA powerhouse for international growth
Reach B2B buyers across borders with paid search shaped by local language, buying intent and pipeline potential.
International search needs more than translated keywords
International B2B search is not one market with several language settings. A German procurement team searching for an industrial component may use precise technical specifications, while software buyers across Europe often mix English product terms with local-language queries. For manufacturers, SaaS providers and logistics businesses, keyword research must separate genuine purchasing intent from recruitment, consumer demand and informational searches before budgets cross borders.
Competition, search volume and sales coverage vary by country, so equal budgets rarely make sense. Mediacharge runs campaigns in twelve European markets in 14 languages, with native specialists assessing terminology and ad copy. We structure paid search around market economics, align landing pages with the advertised offer and measure qualified opportunities, so a cheaper lead in one country does not automatically outweigh stronger pipeline elsewhere.
Your one-stop-shop for international paid search
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in International, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Which international markets and languages does Mediacharge cover?
Mediacharge runs campaigns in twelve European markets in 14 languages, supported by native specialists. On a free marketing plan call, we can discuss your target countries, language requirements and sales coverage rather than assume the same approach fits every territory.
Should international search campaigns use English or local languages?
That depends on the buyer and product category. English terminology is common in enterprise software, while industrial searches can depend on local technical vocabulary. Research both query patterns, then match ads and landing pages to the language buyers use, with clear expectations about the language available during sales conversations.
How should Google Ads and Microsoft Advertising be structured across countries?
Separate campaigns where budgets, languages, offers or sales ownership differ. Configure location targeting deliberately and review geographic performance to limit spend outside serviceable territories. Google Ads and Microsoft Advertising should be assessed by relevant demand and opportunity quality in each market, not assigned an identical budget split everywhere.
How do you choose which country to launch paid search in first?
Start with product availability, local sales support, relevant search demand and auction competition. A large market is not necessarily the best first market if landing pages or follow-up are not ready. Test a focused set of high-intent searches, then expand when qualified opportunities justify further investment.
How do you compare international SEA results fairly?
Compare qualified leads, opportunities and pipeline using consistent CRM stages and a common reporting currency. Account for differences in deal size and sales cycle before reallocating budgets. Where consent and platform requirements allow, feed offline conversion outcomes back into bidding rather than optimise solely for form submissions.
Do you have local offices for international search projects?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other cities, the team works remotely and travels for workshops. International search projects can combine central account coordination with native specialists, without requiring a separate agency office in every target market.