Industrial demand, properly qualified
For Spain’s automotive suppliers, machinery businesses and renewable energy supply chains, separate procurement intent from consumer enquiries, recruitment searches and research traffic before increasing spend.
Performance Marketing Agency · Spain
Hire a Performance Marketing powerhouse in Spain
Reach Spain’s industrial, technology and energy buyers with native-language campaigns built around qualified opportunities, not cheap form fills.
Spain needs more than translated campaigns
Spain’s B2B demand spans Madrid’s enterprise and professional services buyers, Catalonia’s technology and manufacturing businesses, and industrial supply chains across the Basque Country and Valencia. Those audiences should not share one undifferentiated acquisition campaign. Software advertisers compete with international vendors, while specialist manufacturers face narrower search demand. Budgets, offers and qualification criteria need to reflect the sector, buying role and commercial value of each opportunity.
Castilian Spanish is a starting point, not a complete localisation strategy. Technical buyers may search using English product terms, while Catalan can matter for selected audiences in Catalonia. Campaigns should test that language mix rather than assume it. Where purchasing requires several stakeholders, use remarketing and useful technical content to support evaluation. Feed sales-qualified outcomes back into optimisation, and check August slowdowns and regional holidays against actual account data.
Your one-stop-shop for performance marketing in Spain
Paid acquisition for B2B companies in Spain, planned, produced and optimised by one team and measured on pipeline, not clicks.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an office in Spain?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. Our team works remotely with businesses in Spain and travels for workshops. Native specialists support campaigns within our coverage of twelve European markets in 14 languages.
Should our campaigns use Spanish, English or Catalan?
Start with the language your buyers use to research and evaluate your offer. Spanish will often be central, but English technical terms can carry relevant demand in software and engineering. Test Catalan for suitable audiences in Catalonia, with matching destination content and sales support rather than translated ads alone.
Which channels should a B2B company prioritise in Spain?
Use search to capture existing supplier and solution demand, then test professional audience targeting where job role or company profile matters more than search volume. A machinery supplier with narrow demand needs a different mix from a software vendor entering Madrid’s enterprise market. Allocate budget according to qualified pipeline, not channel popularity.
How do you avoid low-quality leads from Spanish campaigns?
Separate business purchasing intent from consumer, jobseeker and informational traffic, especially where Spanish keywords have several meanings. Use relevant qualification questions and connect campaign reporting to CRM stages. Optimisation should distinguish a sales-accepted opportunity from a download or an enquiry outside your service area.
Should we pause performance marketing in Spain during August?
Not automatically. Industrial purchasing and stakeholder availability can slow, but demand varies by sector and account. Review previous lead quality, sales response times and opportunity creation before reducing budgets. Keep coverage for valuable active searches where the sales team can still respond, and account for regional holidays separately.
What does the free marketing plan call cover for Spain?
We discuss your Spanish target sectors, regional coverage, language requirements and sales process. We also review the available demand and measurement setup, including consent requirements for advertising data. The aim is to identify acquisition priorities and agree what a qualified opportunity in Spain should look like before recommending spend.