Headquarters and subsidiaries
Separate the legal entity, operating site and parent group so a regional conversation reaches the right budget owner without duplicating outreach across markets.
ABM Agency · Global
Hire an ABM powerhouse for global growth
Connect multinational buying groups through ABM built around regional decision-making, local languages and qualified pipeline.
Global accounts do not buy as one market
A multinational manufacturer may approve budgets at headquarters while plant managers shortlist suppliers locally. Enterprise software purchases can involve regional users, central IT, security and procurement across several time zones. Global ABM needs to distinguish those roles rather than target every employee under one company name. Your competition changes too: an established global vendor at headquarters may face a specialist local supplier at subsidiary level.
Mediacharge is a B2B growth agency headquartered in Munich, with campaign experience across twelve European markets in 14 languages. For a global brief, we establish which regions, languages and buying groups need coverage before committing to a rollout. Native specialists shape messaging around local terminology and evidence requirements, while account structures connect regional engagement to the wider opportunity rather than treating each country as a separate lead pool.
Your one-stop-shop for global ABM
Account selection, multi-channel orchestration and sales alignment for B2B companies targeting accounts in Global.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can Mediacharge support a global ABM programme?
We can scope a global ABM programme from our Munich headquarters, with demonstrated campaign experience across twelve European markets in 14 languages. We confirm delivery coverage for each additional region and language before agreeing the rollout, rather than presenting European experience as worldwide coverage.
How do you target multinational accounts with regional buying teams?
We map parent companies, subsidiaries and operating sites against decision-making responsibilities. Central procurement may need a group-wide business case, while regional stakeholders need evidence relevant to implementation. That distinction guides audience design, messaging and the handover to the sales team responsible for each opportunity.
Which industries are suited to global ABM?
Enterprise software, industrial equipment, automotive supply chains and international professional services are strong candidates when contracts justify focused investment and several stakeholders influence the purchase. The deciding factors are account value, an identifiable buying group and sales capacity to pursue opportunities across borders.
Should global ABM campaigns run only in English?
Not automatically. English may suit a central leadership or IT audience, while local-language content can help operational teams evaluate technical details and implementation risks. We assess language by buying role and market, using native specialists rather than assuming that translating one headquarters message is sufficient.
How do you measure ABM when several countries influence one deal?
We agree how parent accounts, subsidiaries and opportunities connect in your CRM, then distinguish regional engagement from group-level pipeline. Shared definitions help prevent duplicate opportunity counting. We report sourced and influenced pipeline separately where the available data supports that distinction, without treating every ad interaction as proof of revenue impact.
How can our international team start working with Mediacharge?
Start with a free marketing plan call to discuss priority accounts, regional sales ownership and language requirements. Our team is headquartered in Munich’s Isarvorstadt, works remotely with teams in other cities and travels for workshops. The initial scope should establish delivery coverage and a focused rollout before expanding across regions.