Proof for technical buying committees
Build the buying case around specifications, integration requirements and documented evidence, with material procurement and technical stakeholders can share internally.
B2B Marketing Agency · DACH
Hire a B2B Marketing powerhouse for DACH
From our Munich headquarters, we help B2B companies reach buying committees across Germany, Austria and Switzerland with locally adapted campaigns measured on pipeline.
Three markets, more than one route to the buyer
DACH brings together Germany’s machinery and automotive supply chains, Austria’s industrial exporters and Switzerland’s life sciences, precision manufacturing and financial services. Selling into these sectors often means earning agreement from technical users, procurement, IT and management. Against established suppliers with strong trade fair networks, a broad awareness campaign is rarely enough: your marketing needs to explain compatibility, implementation risk and commercial value before asking for a sales conversation.
German-language campaigns need more than one shared translation. Austrian terminology, Swiss spelling and regional search intent affect how credible an offer feels; reaching French- and Italian-speaking Switzerland requires separate language planning. We connect that local detail to account targeting, technical content and sales follow-up. With long evaluation cycles and relatively narrow audiences, we judge progress through qualified opportunities and pipeline rather than treating every downloaded brochure as a buying signal.
Your one-stop-shop for B2B marketing across DACH
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in DACH, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Where is your DACH B2B marketing team based?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For companies elsewhere in Germany, Austria and Switzerland, our team works remotely and travels for workshops.
Should Germany, Austria and Switzerland share one campaign?
They can share positioning and a measurement framework, but targeting, budgets and messaging should reflect each country. Separate campaign structures are useful when search demand, sales territories or offer availability differ, and they prevent smaller Austrian and Swiss audiences from being overlooked.
Is German enough for B2B marketing across DACH?
German covers Germany, Austria and German-speaking Switzerland, but it does not cover all Swiss buyers. Language planning should follow your target accounts and their working languages, including French or Italian where relevant. Mediacharge runs campaigns in twelve European markets in 14 languages with native specialists.
How do you reach industrial and Mittelstand buyers?
Start with a narrow definition of the accounts, applications and decision-makers you need to reach. Combine high-intent search with targeted distribution of technical content, supported by trade fair outreach where relevant. Give engineers practical evidence and equip procurement with information on implementation, support and commercial terms.
How do you measure B2B marketing with long DACH sales cycles?
We focus on pipeline, connecting campaign activity with CRM stages, sales acceptance and opportunity progression where data and consent allow. Reporting should distinguish new enquiries from qualified opportunities and account for the time between first contact and a deal, rather than optimising only for cheap form submissions.
What should we bring to a free marketing plan call?
Bring your priority DACH countries, target industries, typical deal size, sales cycle and current marketing results. Your language coverage and sales capacity also matter. These inputs help identify whether the immediate constraint is reaching the right accounts, building buyer confidence or converting interest into sales conversations.