Local detail before launch
Use country-appropriate terminology, Swiss High German spelling and EUR or CHF pricing where relevant, with clear delivery coverage and contact routes.
Digital Marketing Agency · DACH
Hire a Digital Marketing powerhouse for DACH
From Munich, Mediacharge builds B2B digital marketing campaigns around German, Austrian and Swiss buying decisions, with native specialists and pipeline as the measure.
Three markets, not one German-language campaign
DACH brings together Germany’s industrial Mittelstand, Austria’s engineering and manufacturing businesses, and Switzerland’s life sciences, finance and precision industries. Their buying journeys often involve technical evaluators, procurement and senior decision-makers. Digital marketing needs to help each group assess fit: precise product information for engineers, implementation detail for operations and a credible business case for budget holders. Broad awareness alone rarely answers those questions.
A shared language does not make Germany, Austria and Switzerland interchangeable. Search terminology, Swiss spelling, currencies and expectations around local availability all affect conversion; French-speaking and Italian-speaking Switzerland need separate language decisions. Established suppliers compete on reputation as well as visibility. We connect country-specific acquisition with useful evaluation content and CRM feedback, so budgets follow qualified opportunities rather than whichever market produces the cheapest form submissions.
Your one-stop-shop for digital marketing across DACH
Strategy, paid and organic channels, content and tracking for B2B companies in DACH, run by one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can one digital marketing campaign cover all of DACH?
A shared strategy can work, but a single undifferentiated campaign can hide important differences. We separate country reporting and adapt messaging, search terms and landing pages where buyer needs differ. That makes it possible to judge Austria and Switzerland on opportunity quality rather than German traffic volumes.
Which languages should a DACH campaign use?
German is a starting point for Germany, Austria and German-speaking Switzerland, with local terminology and Swiss spelling accounted for. Reaching French-speaking or Italian-speaking Switzerland requires dedicated language planning. English may suit some international B2B audiences, but should be tested against local-language conversion and lead quality rather than assumed to be sufficient.
How do you approach digital marketing for DACH industrial companies?
We start with the application, technical problem and buying roles rather than broad industry labels. Search-led acquisition can capture active requirements, while targeted distribution and evaluation content help reach the wider buying committee. Landing pages should explain specifications, compatibility and implementation clearly, then offer a relevant enquiry route.
How do you measure results when DACH sales cycles are long?
We connect campaign reporting with CRM stages where available, distinguishing enquiries from qualified opportunities and pipeline. Country, language and acquisition source should remain visible through that journey. Early engagement signals help diagnose performance, but they do not replace evidence that marketing is creating commercially relevant conversations.
How do privacy requirements affect DACH digital marketing?
Measurement needs to account for GDPR and applicable local rules in Germany and Austria, alongside Switzerland’s data protection framework. We plan consent-aware tracking and agree what can be connected to the CRM with your legal or privacy team. Server-side tracking is not a substitute for consent or another required legal basis.
Where is your DACH team based, and how do we start?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other DACH cities, the team works remotely and travels for workshops. Start with a free marketing plan call to discuss target countries, buying committees and the pipeline outcomes your digital marketing needs to support.