Protect smaller-country budgets
Separate country budgets where needed and review location settings to prioritise buyers actually in Germany, Austria or Switzerland, rather than anyone showing an interest in those markets.
Google Ads Agency · DACH
Hire a Google Ads powerhouse for DACH
Mediacharge turns Google Ads demand across Germany, Austria and Switzerland into B2B pipeline, with native specialists and country-specific targeting.
Three countries, more than one search market
DACH search demand spans Germany’s machinery and automotive supply chains, Austria’s industrial exporters and Switzerland’s life sciences, precision engineering and financial services. Broad category keywords can put specialist suppliers into auctions against distributors, job portals and consumer brands. Google Ads needs technical keyword research, exclusions for irrelevant intent and country-level budget control, so a German search-volume advantage does not automatically absorb the spend intended for Austria or Switzerland.
German copy is a starting point, not a complete DACH strategy. Swiss Standard German uses different spelling conventions, while French and Italian campaigns matter when targeting those Swiss language regions. Technical buyers often compare specifications, certifications and service coverage before requesting a quote. We align ads with those checks, distinguish local from export enquiries and feed qualified opportunity data back into bidding rather than treating every form submission as equally valuable.
Your one-stop-shop for Google Ads across DACH
Search, Performance Max, YouTube and display campaigns for B2B companies in DACH, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can one Google Ads account cover Germany, Austria and Switzerland?
Yes. One account can support all three countries, but campaigns should be separated where budgets, languages, offers or sales coverage differ. We assess country-level search demand and lead quality before deciding how much structure is useful, rather than duplicating every campaign three times.
Is German enough for Google Ads across DACH?
German covers Germany, Austria and German-speaking Switzerland, but it does not cover every Swiss buyer. French and Italian campaigns are appropriate when your sales team can serve those regions. English can also capture some international B2B demand, but should be tested against local-language results rather than assumed to replace them.
How do you avoid expensive, irrelevant industrial search traffic?
We map keywords to the products, applications and purchasing requirements you actually serve. Search-term reviews and negative keywords help exclude jobs, manuals, second-hand equipment or consumer queries where these are irrelevant. Narrow technical terms can be more useful than high-volume category searches, especially for specialist DACH manufacturers.
How do you measure Google Ads when DACH sales cycles are long?
We connect campaign reporting to qualified enquiries and opportunities in your CRM where the data and permissions allow. Offline conversion imports can help Google distinguish a viable industrial procurement enquiry from a low-value form submission. Pipeline reporting also gives your team a clearer view than judging campaigns only on immediate sales or cost per lead.
How do you handle consent requirements across DACH?
We plan measurement around your consent platform and applicable requirements, including GDPR in Germany and Austria and Swiss data protection rules. Consent Mode can communicate consent choices to Google tags, but does not replace valid consent or legal advice. Implementation should be reviewed with your privacy adviser before launch.
Where is your DACH team based, and how do we start?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For companies in other cities, the team works remotely and travels for workshops. Start with a free marketing plan call to discuss your priority countries, target buyers and how Google Ads should contribute to pipeline.