Separate sourcing from research
Distinguish searches for industrial imaging components from clinical appointments, student projects and vacancies, using intent-led keyword groups and regularly reviewed exclusions.
Google Ads Agency · Erlangen
Hire a Google Ads powerhouse for Erlangen
Mediacharge helps Erlangen’s medical technology, automation and engineering businesses turn specialist Google searches into qualified pipeline.
Reach technical buyers beyond Erlangen’s city limits
Erlangen’s economy connects medical technology, industrial automation and energy engineering, with Siemens Healthineers, FAU and the university hospital shaping a substantial technical ecosystem. For suppliers, Google Ads needs to distinguish commercial sourcing from patient enquiries, academic research and job searches. A broad term such as “Medizintechnik” can attract all four. We build keyword groups around specific components, applications and procurement needs rather than treating every industry search as a sales opportunity.
An Erlangen headquarters does not make the city your whole sales territory. Engineering buyers across Germany may search in German, while international procurement teams use English specifications and product terminology. Campaigns should follow those markets, with separate budgets and messaging where intent differs. Mediacharge works remotely from Munich and travels for workshops, aligning search terms, technical landing-page evidence and qualified opportunity data with your sales team’s actual buying cycle.
Your one-stop-shop for Google Ads in Erlangen
Search, Performance Max, YouTube and display campaigns for B2B companies in Erlangen, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have a Google Ads office in Erlangen?
No. Mediacharge is headquartered in Munich, with an office in Isarvorstadt. Our team works remotely with Erlangen businesses and travels for workshops, including sessions with sales and engineering teams to clarify products, target accounts and enquiry quality.
How would you structure Google Ads for an Erlangen medical technology supplier?
We would separate product, component and application searches according to the supplier’s offer. Patient searches, clinical information queries and recruitment traffic need particular attention when reviewing search terms. Ads and landing pages should make the intended professional audience clear, and healthcare-related campaigns must be checked against applicable Google advertising policies.
Should we target Erlangen or the wider Nuremberg metropolitan region?
That depends on where you can sell and deliver. A local engineering service may benefit from targeting Erlangen, Fürth, Nuremberg and surrounding industrial locations. A specialist component manufacturer may need national or international coverage instead. We distinguish the location of your business from the location and intent of prospective buyers.
Should our campaigns use German or English technical keywords?
German is a sensible starting point for domestic procurement, but English terminology can matter in automation, software and medical technology. We research how buyers describe your specific products rather than simply translating a keyword list. Separate German and English ads and landing pages help keep the language consistent from search to enquiry.
How can a smaller Erlangen supplier compete with established industrial brands?
Focus spend on searches where specialist relevance matters: a particular interface, material, integration requirement or engineering service. Broad category keywords can put smaller suppliers into auctions with much wider competitors. We use search-term evidence and qualified lead feedback to decide which narrower opportunities deserve budget, without assuming that low-volume keywords are automatically cheaper.
How do you measure Google Ads when engineering sales take months?
We distinguish initial enquiries from sales-qualified opportunities and pipeline, using CRM feedback and offline conversion imports where the setup and consent requirements allow. This helps avoid rewarding campaigns for irrelevant downloads or research enquiries. A free marketing plan call can establish which milestones your Erlangen sales team can reliably report.