Evidence for technical buying teams
Build journeys around application fit, integration requirements and supplier qualification, giving engineers and procurement material they can use to assess your offer.
B2B Marketing Agency · DACH
Hire a B2B Marketing powerhouse for DACH
From Munich, we help B2B companies reach buying teams across Germany, Austria and Switzerland with native specialists and campaigns measured on pipeline.
Three markets, more than one German message
DACH brings together Germany’s machinery and automotive supply chains, Austria’s industrial exporters and Switzerland’s life sciences, precision engineering and financial services businesses. These buyers need more than a translated pitch. Engineers scrutinise specifications, procurement compares supplier risk, and management wants a credible business case. B2B marketing must give each stakeholder useful evidence, especially when an established supplier already holds the relationship.
A shared language does not make Germany, Austria and German-speaking Switzerland one campaign territory. Search terminology, spelling, currency and commercial expectations need local attention; French- and Italian-speaking Switzerland require separate language planning. We connect market-specific acquisition with technical content and sales follow-up, separating country performance so budget follows qualified opportunities rather than cheap form fills. Our Munich team works remotely across DACH and travels for workshops.
Your one-stop-shop for B2B marketing in DACH
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in DACH, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Where is your DACH B2B marketing team based?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For companies elsewhere in Germany, Austria and Switzerland, our team works remotely and travels for workshops, including sessions to align marketing and sales around target accounts and buying processes.
Can we use the same B2B campaign across all three countries?
You can share positioning and core evidence, but country targeting, search terms, landing pages and sales routing should reflect each market. We would separate reporting for Germany, Austria and Switzerland so a larger volume of German enquiries does not obscure opportunity quality in Austria or Switzerland.
Is German enough for B2B marketing in Switzerland?
Only if your addressable buyers are in German-speaking Switzerland and prefer German. Swiss spelling and relevant commercial details still need attention. If you target French- or Italian-speaking regions, plan dedicated language journeys, including sales follow-up. English may suit some international buying teams, but should not be the default without buyer evidence.
How should industrial suppliers approach B2B marketing in DACH?
Start with the applications, specifications and qualification criteria that determine a shortlist. Campaigns should lead to useful technical material and a clear route to a specialist conversation. For machinery, components and industrial software, marketing also needs to address integration, service availability and implementation risk rather than rely on broad brand claims.
How do you measure campaigns with long DACH sales cycles?
We focus on pipeline, connecting campaign sources to qualified opportunities and reviewing progress with sales. Enquiries, technical consultations and supplier evaluations can signal progress before a contract is signed, but they should not all carry equal value. Measurement should accommodate GDPR requirements in Germany and Austria and Swiss data protection requirements without treating consent as optional.
What should we bring to a free marketing plan call?
Bring your priority DACH countries, target industries, typical buying committee and current sales cycle. Existing campaign results and sales feedback on lead quality are useful too. We can use the call to discuss where localisation, buyer evidence or sales handover may be limiting pipeline and identify practical next steps.