Technical proof before the sales call
Use application pages, integration details and procurement-ready content to help DACH buying committees evaluate fit before they contact your team.
Digital Marketing Agency · DACH
Hire a Digital Marketing powerhouse for DACH
Build B2B pipeline across Germany, Austria and Switzerland with digital marketing shaped around local language, technical buying decisions and country-specific demand.
Three markets, not one German-language campaign
Germany’s machinery manufacturers, Austria’s industrial suppliers and Switzerland’s life sciences and financial services businesses create distinct B2B opportunities. Their buyers often need technical specifications, implementation detail and a credible business case before speaking to sales. Digital marketing needs to connect early research with supplier evaluation, giving engineers, procurement teams and commercial decision-makers different reasons to shortlist the same company rather than pushing every visitor towards a demo.
A shared language does not make DACH a single market. Swiss Standard German uses different spelling, Switzerland also needs French or Italian coverage where relevant, and local terminology can change search intent across borders. Established suppliers compete with specialist challengers for attention. We build country-specific messaging and conversion paths, then assess qualified opportunities against spend so a larger German audience does not automatically absorb budget better used in Austria or Switzerland.
Your one-stop-shop for digital marketing in DACH
Strategy, paid and organic channels, content and tracking for B2B companies in DACH, run by one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Should we run one digital marketing campaign across DACH?
Use a shared strategic framework, but separate country budgets, messaging and reporting where demand warrants it. Germany’s scale can hide performance differences in Austria and Switzerland. Local landing pages should reflect relevant terminology, currency, service availability and the evidence buyers need to assess your offer.
Is German enough to reach buyers in Switzerland?
Only if your target audience is concentrated in German-speaking Switzerland. Swiss Standard German should use local spelling rather than simply reusing German copy. For buyers in French- or Italian-speaking regions, assess local-language search demand and sales support before launching campaigns. English can suit some international B2B audiences, but should not be the default.
Which channels make sense for industrial and software businesses in DACH?
Search can capture buyers researching machinery, components or software requirements, while LinkedIn can reach relevant roles within target accounts. Technical content supports evaluation across both. The right mix depends on existing demand, deal value and sales capacity; a specialist industrial supplier should not inherit the same channel allocation as a broad-market software business.
How do you measure marketing when DACH sales cycles are long?
We are measured on pipeline, not just form submissions. Connect campaign sources with CRM stages and review qualified enquiries, opportunities and progression by country. This helps distinguish a technical download from a genuine purchasing project and avoids cutting useful activity simply because a complex procurement process has not closed yet.
How should tracking account for privacy requirements across DACH?
Tracking should be planned around consent and the rules applicable to each market, including GDPR requirements in Germany and Austria and Swiss data protection requirements. Agree the implementation with your legal advisers, document what is collected and use CRM feedback to assess lead quality without assuming every visitor can be tracked.
Where is your DACH team based, and how do we start?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other cities across Germany, Austria and Switzerland, the team works remotely and travels for workshops. Start with a free marketing plan call to discuss priority markets, language needs, sales cycles and where your current digital activity loses qualified demand.