Country-level commercial control
Separate German, Austrian and Swiss performance so a larger German audience does not automatically take budget from smaller markets with stronger sales potential.
Performance Marketing Agency · DACH
Hire a Performance Marketing powerhouse for DACH
Mediacharge connects paid demand with qualified B2B pipeline across Germany, Austria and Switzerland, with country-specific messaging from a Munich-headquartered team.
Three markets, not one German-language campaign
Germany’s industrial Mittelstand, Austria’s engineering suppliers and Switzerland’s life sciences and financial services businesses create distinct pockets of B2B demand. Their buyers often need technical detail, commercial reassurance and internal agreement before speaking to sales. Performance marketing needs to reflect that journey: separate research from purchase intent, match offers to buying stages and judge campaigns by qualified opportunities rather than inexpensive form fills.
A shared language does not make DACH a single advertising market. Austrian terminology, Swiss spelling and Switzerland’s French- and Italian-speaking regions need deliberate treatment. Competitive software searches can absorb budget quickly, while specialist industrial terms may attract little volume but valuable enquiries. We structure campaigns around country, language and commercial intent, then connect spend to sales feedback so optimisation reflects pipeline quality rather than platform-reported lead totals.
Your one-stop-shop for performance marketing in DACH
Paid acquisition for B2B companies in DACH, planned, produced and optimised by one team and measured on pipeline, not clicks.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Should Germany, Austria and Switzerland share one campaign?
Not by default. We separate countries where budgets, terminology, sales coverage or commercial priorities differ. Germany’s larger audience can otherwise dominate spend and obscure Austrian or Swiss opportunity quality. Smaller markets may need a more consolidated structure within each country to avoid spreading conversion data too thinly.
Which languages do DACH performance campaigns need?
German is central, but it does not cover every target audience in Switzerland. French and Italian campaigns should follow your sales coverage and addressable demand, with matching landing pages and follow-up. Swiss German-language copy generally uses Swiss Standard German spelling rather than dialect. Mediacharge works with native specialists and runs campaigns in 14 languages across twelve European markets.
How do you reach industrial buyers with low search volumes?
We focus on application, component and specification-led searches rather than relying only on broad category terms. Targeted professional-audience campaigns can support demand where buyers are not actively searching. Technical offers help qualify interest, while sales feedback distinguishes students, jobseekers and research enquiries from commercially relevant accounts.
How do you measure performance when DACH sales cycles are long?
We connect campaign reporting with CRM stages where feasible, distinguishing enquiries, qualified leads and sales opportunities. Country-level reporting and lead cohorts help show which spend contributes to pipeline over time. Early optimisation can use meaningful qualification signals without treating every download as evidence of purchase intent.
How do privacy requirements affect campaign measurement in DACH?
Measurement needs to account for GDPR and applicable national rules in Germany and Austria, alongside Switzerland’s data protection requirements. We plan consent-aware tracking and CRM feedback with your privacy stakeholders. Server-side tracking does not remove consent obligations, and reporting should make measurement gaps visible rather than imply every buyer journey is observable.
Where is your team based, and how do we start?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For businesses elsewhere in DACH, the team works remotely and travels for workshops. Start with a free marketing plan call to discuss target countries, language coverage, current campaign performance and the pipeline your sales team needs.