Separate patient interest from procurement
For medical technology suppliers, define professional use cases and exclude irrelevant patient, clinic appointment and job-seeking intent before it consumes campaign budget.
Performance Marketing Agency · Erlangen
Hire a Performance Marketing powerhouse for Erlangen
Turn Erlangen’s medical technology, automation and engineering expertise into qualified B2B pipeline with campaigns built for technical buying committees.
Reach buyers beyond Erlangen’s engineering network
Erlangen’s commercial landscape brings together medical technology, industrial automation and research linked to Friedrich-Alexander-Universität Erlangen-Nürnberg. For suppliers in this ecosystem, performance marketing needs to distinguish commercial demand from academic research, recruitment and patient enquiries. We structure campaigns around specific applications and purchasing roles, so a component manufacturer reaches engineering and procurement teams rather than paying for every search associated with a broad medical or industrial term.
Local credibility matters, but an Erlangen postcode rarely defines the whole sales territory. Suppliers compete with established German specialists and international vendors for buyers who need technical documentation, integration details and a defensible business case. We pair German-language demand capture with role-focused paid campaigns, then assess qualified opportunities rather than form volume alone. Our Munich-based team works remotely with Erlangen businesses and travels for workshops to align campaigns with sales.
Your one-stop-shop for performance marketing in Erlangen
Paid acquisition for B2B companies in Erlangen, planned, produced and optimised by one team and measured on pipeline, not clicks.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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Safeguard Global Tackles Europe: 5 Countries, 4 Languages
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Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an office in Erlangen?
No. Mediacharge is headquartered in Munich, with an office in Isarvorstadt. We work remotely with Erlangen businesses and travel for workshops, including sessions to map technical products, buying committees and sales qualification criteria.
How would you approach performance marketing for an Erlangen medtech supplier?
We would first distinguish equipment, component or software buyers from patients and jobseekers. Campaigns would focus on relevant professional applications, with claims reviewed by your team and separate journeys for technical evaluation and sales enquiries. Success would be assessed through qualified commercial opportunities, not all medical-related traffic.
Should our campaigns target Erlangen or the wider market?
That depends on your sales territory. A business selling workshop services locally may need Erlangen and the surrounding Nuremberg metropolitan area, while an automation or medtech supplier may need Germany-wide or international coverage. We separate these audiences so local enquiries do not obscure export performance.
Which paid channels make sense for technical B2B companies in Erlangen?
Search can capture demand for specific components, systems and integration problems. LinkedIn can help reach engineering, procurement and management roles where search demand is limited. We choose the mix around your products and addressable accounts, rather than assuming that every Erlangen business needs both channels.
How do you measure campaigns when engineering sales take months?
We agree qualification stages with sales and connect campaign reporting to CRM outcomes where tracking permissions and systems allow. Technical enquiries, accepted opportunities and pipeline provide more useful signals than cheap downloads. Reviewing results by product line also helps avoid favouring easy enquiries over commercially important projects.
Can you support an Erlangen company expanding beyond Germany?
Yes. Mediacharge runs campaigns across twelve European markets in 14 languages with native specialists. For an Erlangen exporter, we would adapt technical terminology, buyer messaging and enquiry routes by market rather than simply translate German ads. A free marketing plan call can help establish the initial priorities.