Prioritise markets, not map coverage
Compare demand, auction competition and your ability to sell and deliver locally before allocating budget across countries.
Performance Marketing Agency · Global
Hire a Performance Marketing powerhouse for global growth
Build your international B2B acquisition strategy with a Munich-headquartered agency experienced across twelve European markets in 14 languages, measured on pipeline.
Global ambition needs market-by-market economics
Global B2B acquisition is not one English-language campaign with a wider location setting. Software buyers compare integrations and security, industrial procurement teams need technical specifications, and professional services buyers look for relevant expertise. Across countries, those priorities meet different search terms, procurement processes and competitive pressures. Performance marketing needs separate market hypotheses, rather than assuming the cheapest lead represents the best expansion opportunity.
Mediacharge brings experience across twelve European markets in 14 languages to international growth planning. Native specialists help distinguish literal translations from language buyers actually use. We structure market tests around demand, sales coverage and commercial readiness, then assess qualified pipeline alongside acquisition costs. For expansion beyond that European footprint, the first step is validating channel fit, language requirements and measurement feasibility before committing to a broader rollout.
Your one-stop-shop for global performance marketing
Paid acquisition for B2B companies in Global, planned, produced and optimised by one team and measured on pipeline, not clicks.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can Mediacharge support a global performance marketing strategy?
Yes. Our established campaign experience covers twelve European markets in 14 languages. We use that experience to inform international planning, while treating markets beyond that footprint as new validation work rather than claiming established worldwide delivery.
Should we launch campaigns in every target country at once?
Usually not. Start with markets where buyer demand, sales capacity and delivery readiness align. Separate test budgets make it easier to identify whether weak results reflect limited demand, strong competition, unsuitable messaging or a sales follow-up gap before expanding.
Is English enough for international B2B campaigns?
English can suit some cross-border software and technical audiences, but it should not be the default for every buyer. Local-language searches, procurement requirements and expectations around sales conversations can change performance. Our native specialists support campaigns in 14 languages across our European market experience.
How do you compare performance across countries?
Use shared definitions for qualified leads, opportunities and pipeline, with consistent currency reporting. Then interpret acquisition costs against local deal values and sales cycles. A country generating fewer, more expensive leads may still outperform a cheaper market if those leads become commercially valuable opportunities.
How should channel selection change between global markets?
Channel selection should follow local buyer behaviour rather than a fixed global media mix. Search can capture existing category demand, while professional networks and other paid media can reach buying committees earlier. Check platform availability, audience reach, auction costs and applicable consent requirements before deciding where to invest.
Where is your team based, and how do we start?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For companies elsewhere, the team works remotely and travels for workshops. Start with a free marketing plan call to discuss priority countries, language needs, sales coverage and pipeline goals.