Technical intent before search volume
Separate specification searches, supplier comparisons and purchase enquiries for industrial and software buyers, with exclusions for jobs, training and irrelevant consumer demand.
PPC Agency · DACH
Hire a PPC powerhouse for DACH
Turn paid search demand across Germany, Austria and Switzerland into B2B pipeline with native specialists working from Munich.
Three markets, not one German-language campaign
Germany’s machinery manufacturers, Austria’s industrial suppliers and Switzerland’s precision engineering and life sciences businesses create distinct pools of B2B search demand. A procurement manager searching for a component specification needs a different route from an IT director comparing enterprise software. PPC across DACH needs to separate those intentions, exclude recruitment and consumer queries, and compete on technical relevance rather than simply bidding harder for broad industry terms.
German-language campaigns are a starting point, not complete DACH coverage. Swiss Standard German uses different spelling conventions, while French and Italian matter when targeting buyers beyond German-speaking Switzerland. Country-specific terminology, euro and Swiss franc pricing, and service coverage all affect relevance. We build country-level reporting and connect qualified enquiries to pipeline, so high enquiry volume in Germany does not hide weak commercial performance in Austria or Switzerland.
Your one-stop-shop for PPC across DACH
Pay-per-click campaigns across search and social for B2B companies in DACH, built for qualified leads at a cost you can plan with.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Should we run one PPC campaign across all of DACH?
Usually not as a single undifferentiated campaign. Separate country targeting gives you control over spend, service coverage and performance reporting. Language, search intent and available conversion data then determine how much further to split the account, without creating small campaigns that cannot gather useful signals.
Is German enough for PPC in Switzerland?
Only if your commercial focus is German-speaking Switzerland. French-speaking and Italian-speaking regions need their own language approach and a matching enquiry experience. For German-speaking buyers, use Swiss Standard German conventions, including ss rather than ß, and show CHF pricing where prices are included.
How do you reach specialist industrial buyers in DACH?
We prioritise searches that reveal a real sourcing requirement, such as component types, technical standards, applications and supplier terms. We distinguish manufacturers from distributors where that matters to the offer, and filter out job seekers, students and consumer searches. Technical relevance matters more than collecting traffic for broad engineering keywords.
How do you measure PPC when DACH sales cycles are long?
We connect campaign reporting to qualified enquiries and CRM opportunity stages where the setup allows it. A technical consultation or quotation request can be an early signal, but it should not automatically carry the same value as a sales-qualified opportunity. Country-level pipeline reporting helps guide decisions before every deal has closed.
How do you approach PPC tracking and consent across DACH?
We plan tracking around your consent setup and applicable requirements, including GDPR in Germany and Austria and Swiss data protection rules. With your legal and technical teams, we establish which events and CRM signals can be used. Reporting should make measurement gaps visible rather than imply that every conversion can be observed.
Where is your DACH PPC team based, and how do we start?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For locations outside Munich, the team works remotely and travels for workshops. Start with a free marketing plan call to discuss your target countries, language coverage, current campaigns and pipeline goals.