PPC Agency · Dortmund

Hire a PPC powerhouse for Dortmund

Turn demand for Dortmund’s logistics, industrial technology and B2B software businesses into qualified pipeline with PPC built around technical buying decisions.

DachserPTCHondaB. Braun

PPC for Dortmund’s industrial and digital economy

Dortmund’s B2B economy reaches beyond its steelmaking heritage into logistics, production technology, IT security and software, with technology businesses around TU Dortmund and TechnologiePark Dortmund. For PPC, that means separating precise product and integration searches from broad research traffic. A warehouse automation supplier needs different intent signals from an IT services firm, even when both target the same Ruhr-based purchasing teams.

Dortmund suppliers compete with businesses across the Ruhr, not just within city limits. We distinguish buyers seeking a nearby service partner from procurement teams sourcing specialist technology nationally. German campaigns use technical terminology and filter out jobs, training and consumer enquiries where irrelevant. CRM feedback helps bidding prioritise qualified opportunities rather than every form submission. Our Munich-based team works remotely with Dortmund businesses and travels for workshops.

Logistics intent, not logistics jobs

Separate searches for warehouse systems, intralogistics equipment and logistics software from freight vacancies, driver training and parcel tracking.

A Ruhr market without arbitrary borders

Structure regional service campaigns around actual coverage across Dortmund and neighbouring Ruhr cities, while keeping national demand for specialist products in separate campaigns.

Technical enquiries with commercial value

Distinguish specification requests, integration discussions and sales meetings from student research, then feed qualified stages back into PPC measurement.

Your one-stop-shop for PPC in Dortmund

Pay-per-click campaigns across search and social for B2B companies in Dortmund, built for qualified leads at a cost you can plan with.

Google Ads

Search and Performance Max built around B2B intent.

Microsoft Ads

Reach decision-makers Google misses, often at lower cost.

Paid Social

LinkedIn and Meta campaigns for Dortmund buyers.

Ad Copy & Creative

Ads tested and refreshed on a fixed rhythm.

Landing Pages

Pages that convert paid traffic into pipeline.

Bid & Budget Control

Tracking and bidding tied to lead quality, not clicks.

Commit to achieving long-term success.

"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Ben Dietrich, CEO & Founder
Ben Dietrich, CEO & Founder of Mediacharge

Proven strategies with punch

Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.

Get your free marketing plan now

In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.

  • Where the growth is

    Which accounts, services and platforms will move your pipeline first.

  • What it will cost and return

    A budget split with expected pipeline, so you can take it to your CFO.

  • Your first 90 days

    A step-by-step roadmap from kick-off to first measurable results.

Straight answers

Still have a question? Get in touch

Do you have a PPC team based in Dortmund?
No. Mediacharge is headquartered in Munich, with an office in Isarvorstadt. We work remotely with Dortmund businesses and travel for workshops, including sessions to align sales qualification, regional coverage and campaign priorities.
Which Dortmund industries are a good fit for your PPC approach?
Our B2B approach suits Dortmund’s logistics technology, industrial equipment, software and IT security businesses. We build campaigns around the specific application and buying role, rather than treating broad terms such as logistics or IT as evidence of purchase intent.
Should we target Dortmund alone or the wider Ruhr?
That depends on what you sell. A maintenance or IT support provider may need tightly defined service areas across Dortmund and nearby cities such as Bochum and Unna. A specialist equipment or software supplier may need national targeting. We separate these audiences so local proximity and product expertise do not compete within the same campaign.
How do you handle German and international PPC campaigns?
For German-speaking buyers, we research technical vocabulary, compound terms and English industry terms used in German searches. Export-focused Dortmund businesses can also reach buyers abroad through our native specialists, with campaigns across twelve European markets in 14 languages. Each market gets its own intent research rather than a literal translation.
How do you reduce irrelevant clicks in Dortmund campaigns?
We review search terms for ambiguity, especially around logistics employment, university research and consumer IT support. Negative keywords, location settings and business-specific messaging help narrow traffic. We then compare enquiries with sales feedback so apparently relevant searches do not keep receiving budget when they fail to produce qualified opportunities.
How will you judge whether our PPC is working?
We measure performance against pipeline, not clicks alone. For a Dortmund industrial supplier, that can mean tracking an initial technical enquiry through qualification and an eventual quotation. We agree meaningful stages with your sales team and assess the available CRM and consent-aware tracking setup, starting with a free marketing plan call.

Let's talk

Our managers typically respond within the same working day.