Separate clinical and commercial intent
For medical technology suppliers, distinguish equipment and component sourcing from patient information, appointments and academic searches before expanding keyword coverage.
PPC Agency · Erlangen
Hire a PPC powerhouse for Erlangen
PPC for Erlangen’s medical technology, engineering and industrial software businesses, built around technical buying decisions and measured on pipeline.
Reach technical buyers beyond Erlangen’s research hub
Erlangen’s commercial landscape brings together Siemens Healthineers, FAU, Universitätsklinikum Erlangen and a wider network of medical technology and engineering suppliers. For PPC, that creates a distinction: searches about imaging, automation or simulation can come from procurement teams, researchers, patients or jobseekers. Campaigns need application-specific keywords and careful exclusions to reach commercial buyers, rather than paying for every click associated with the city’s best-known industries.
An Erlangen supplier may sell across Germany or internationally, so targeting only people inside the city can miss the actual buying committee. We separate local demand from export opportunities, with German and English campaigns organised around applications, technical requirements and procurement intent. Against established manufacturers and specialist vendors, credible documentation matters more than broad promises. Qualified enquiries and subsequent sales stages guide optimisation, not raw form submissions alone.
Your one-stop-shop for PPC in Erlangen
Pay-per-click campaigns across search and social for B2B companies in Erlangen, built for qualified leads at a cost you can plan with.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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The results behind the logos.
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Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have a PPC office in Erlangen?
No. Mediacharge is headquartered in Munich’s Isarvorstadt. Our team works remotely with Erlangen businesses and travels for workshops, including sessions to map technical product ranges, sales territories and lead qualification criteria.
How do you avoid patient and recruitment clicks for medical technology campaigns?
We separate commercial applications from treatment, appointment, career and study-related searches. Search-term reviews, negative keywords and clearly worded ads help reduce irrelevant traffic. We also distinguish hospital procurement intent from patient interest rather than excluding every query containing clinical terminology.
Should an Erlangen engineering company target PPC locally or nationally?
Targeting should follow where customers buy, not simply where your company is based. A regional engineering service may need coverage around Erlangen, Fürth and Nuremberg, while a component manufacturer may need national or international campaigns. Separate geographic structures make those opportunities easier to evaluate.
Should our campaigns run in German or English?
German is important for domestic procurement and locally delivered services, while English can support international engineering and research-led buying journeys. We assess query language, sales coverage and available technical content before separating campaigns. Mediacharge runs campaigns in twelve European markets in 14 languages with native specialists.
How do you measure PPC when technical sales take months?
We agree qualification criteria with your sales team and distinguish early interest from viable opportunities. Where tracking and consent arrangements allow, CRM feedback connects enquiries to later sales stages. For Erlangen’s specialist equipment and software suppliers, this helps prevent bidding towards frequent but commercially weak downloads.
What happens on the free marketing plan call?
We discuss your product applications, target buyers, sales territories and current PPC activity. For an Erlangen business, that includes whether demand comes from the local medical technology ecosystem or customers further afield. We then outline priorities for targeting, intent separation and pipeline measurement.