Market entry before market coverage
Prioritise countries where search demand, competitive pressure and your sales capacity support a credible launch, rather than targeting every available geography.
PPC Agency · Global
Hire a PPC powerhouse for global growth
Build an international B2B PPC programme around local buying intent, with Munich-based Mediacharge bringing experience across twelve European markets in 14 languages.
Global PPC needs more than translated keywords
For B2B software, industrial equipment and professional services, global search demand rarely follows one pattern. Buyers may research in English but shortlist suppliers in their own language. Product terminology, procurement requirements and the strength of local competitors change across borders. A global PPC programme needs to distinguish genuine buying intent from research traffic in each market, rather than export a successful domestic keyword list unchanged.
Mediacharge is headquartered in Munich, with campaign experience across twelve European markets in 14 languages and native specialists. For a wider international brief, the first step is to assess language coverage, search platform relevance and your ability to serve each country. Reporting should compare qualified opportunities by market, accounting for currencies and sales cycles, so cheaper enquiries do not automatically attract investment away from stronger pipeline.
Your one-stop-shop for PPC across international markets
Pay-per-click campaigns across search and social for B2B companies in Global, built for qualified leads at a cost you can plan with.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can Mediacharge support a global PPC brief?
Yes. Mediacharge can help scope an international PPC programme, drawing on campaign experience across twelve European markets in 14 languages. For countries beyond that footprint, language capability, platform requirements and delivery scope need to be confirmed before launch.
Should we run international PPC campaigns in English?
English can reach cross-border buyers in sectors such as enterprise software and engineering, but it will not capture every supplier search. Research the language used at each buying stage, then separate campaigns where terminology or intent differs. Local-language enquiries also require a sales team that can respond in that language.
Which countries should receive PPC investment first?
Start with countries where you can sell, deliver and support customers reliably. Then assess relevant search demand, auction competition, expected deal value and sales capacity. Keep market tests distinct so strong results in an established country do not hide weak performance in a new one.
Does a global PPC strategy need platforms beyond Google?
Potentially. Search platform usage and access differ by country, so a Google-only plan should not be assumed to cover every target market. Evaluate where your buyers actually search and whether the relevant platforms support your targeting, tracking and operational requirements before committing spend.
How should we measure PPC across currencies and long sales cycles?
Agree a reporting currency and shared definitions for qualified leads, opportunities and pipeline. Connect campaign data to CRM outcomes where consent and technical setup allow, and compare acquisition cohorts over suitable sales windows. This avoids rewarding countries simply because they generate cheaper leads or close deals faster.
Where is the team based, and how do international projects start?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For companies elsewhere, the team works remotely and travels for workshops. A free marketing plan call is the starting point for discussing target countries, existing PPC activity, language needs and pipeline goals.