Filter out startup ecosystem traffic
Separate software and service enquiries from funding, careers, events and research searches, using search-term reviews and negative keywords rather than treating every Berlin startup query as demand.
SEA Agency · Berlin
Hire a SEA powerhouse for Berlin
Paid search for Berlin’s B2B software, fintech and climate-tech companies, built around German and English buying journeys and measured on pipeline.
Berlin search needs more than startup keywords
Berlin’s software, fintech and climate-tech businesses compete for search demand well beyond the city. A broad English keyword can attract investors, jobseekers and students alongside potential customers, while German searches often reveal more specific procurement needs. We separate commercial use cases from ecosystem noise, structure campaigns around the buyer’s problem and keep Berlin location targeting distinct from campaigns aimed at customers across Germany or Europe.
An English-speaking Berlin headquarters does not automatically mean an English-speaking customer base. German procurement teams may search for integrations, implementation support and data protection in German, even when the product uses English terminology. We match keywords, ads and landing pages to that journey, then feed qualified lead and opportunity signals into bidding where tracking permits. Our Munich-based team works remotely with Berlin companies and travels for workshops.
Your one-stop-shop for paid search in Berlin
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Berlin, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Do you have an SEA office in Berlin?
No. Mediacharge is headquartered in Munich, with an office in Isarvorstadt. Our team works remotely with Berlin companies and travels for workshops, including account planning and sales alignment sessions.
Should a Berlin B2B company run search ads in German or English?
That depends on the buyers, not the language spoken in your Berlin office. English can suit international software teams, while German may better match domestic procurement searches. We research both, separate campaigns where useful and align ad language with the landing page rather than sending every visitor to an English homepage.
Should we target Berlin or all of Germany?
Target Berlin when proximity is part of the offer, such as an on-site business service. For software, fintech infrastructure or climate-tech solutions sold nationally, city-only targeting can exclude relevant buyers. We define geography around sales coverage and customer eligibility, and check location settings to reduce traffic from people merely interested in Berlin.
How do you reduce irrelevant clicks for Berlin tech companies?
We distinguish buyer searches from jobs, funding news, consumer services and academic research. For fintech, that can mean separating business infrastructure queries from personal banking intent; for climate tech, separating solution searches from general sustainability information. Search-term reviews, negative keywords and specific ad copy help qualify traffic before the click.
How do you measure SEA when sales cycles are long?
For Berlin businesses selling complex software or technical solutions, a form submission is only an early signal. We connect campaign reporting with qualified leads, opportunities and pipeline where CRM access and consent-aware tracking allow. Bidding uses the strongest reliable signals available, rather than assuming every demo request has equal value.
Can you expand our Berlin-led search campaigns into Europe?
Yes. Mediacharge runs campaigns across twelve European markets in 14 languages with native specialists. We adapt keyword research, ads and landing-page messaging to each market rather than translating a Berlin account unchanged. A free marketing plan call can help define which markets fit your sales coverage and where to test search demand first.