Technical intent, not broad traffic
Separate specification searches, supplier comparisons and quotation requests, then match ads and landing pages to each buying task.
SEA Agency · DACH
Hire a SEA powerhouse for DACH
Reach German, Austrian and Swiss B2B buyers with paid search built around technical intent, local language and qualified pipeline.
Three markets, not one German-language account
DACH search demand reflects its industrial base: machinery, automotive suppliers, enterprise software and Swiss precision engineering all bring specialised buying journeys. An engineer searching for a component specification needs a different route from a procurement lead comparing suppliers. Broad category keywords can put you against manufacturers, distributors and marketplaces at once. We separate technical research from commercial intent, with negative keywords that filter out jobs, training and consumer demand.
German-language campaigns are only part of the picture. Austria needs its own search-term research, while Swiss campaigns must account for regional language coverage, Swiss spelling and CHF pricing where relevant. B2B buyers comparing high-value suppliers need specifications, credible evidence and clear contact routes rather than inflated promises. We build country-level budget control and feed qualified lead outcomes back into bidding, so cheaper enquiries do not automatically outrank stronger sales opportunities.
Your one-stop-shop for paid search across DACH
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in DACH, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Should Germany, Austria and Switzerland share one SEA campaign?
Usually, separate country campaigns give you better control over budgets, location targeting and commercial differences. They also make it easier to distinguish weak lead quality from differences in search volume. We can share research and learnings across DACH without forcing every market into the same bids, ads or landing pages.
Is German enough for paid search across Switzerland?
Only if your target customers are in German-speaking Switzerland. Reaching buyers in Romandy or Ticino may require French or Italian keywords, ads and landing pages, plus a sales team able to handle those enquiries. German-language Swiss campaigns should also use Swiss spelling, including ss rather than ß.
How do you handle niche industrial search terms in DACH?
We start with product terminology, applications, specifications and the language your sales team hears from buyers. German compound terms and English technical equivalents can both matter. Search-term reviews help distinguish relevant engineering research from student queries, repair enquiries or consumer searches, with exclusions tailored to what your business actually sells.
Should DACH B2B companies use Google Ads or Microsoft Advertising?
Google Ads can capture demand across a broad range of technical and commercial searches. Microsoft Advertising is worth testing where buyers search through workplace devices and Microsoft environments, but its value should be demonstrated rather than assumed. We compare qualified enquiries and pipeline by platform, country and intent before recommending a budget split.
How do you measure SEA when DACH sales cycles are long?
We distinguish initial enquiries from qualified leads and sales opportunities, then connect CRM outcomes to ad platforms where technically and legally appropriate. Consent requirements under GDPR in Germany and Austria, alongside Swiss data protection requirements, need to inform the tracking design. Reporting should make attribution gaps visible rather than present incomplete data as a full account of revenue.
Where is your DACH team based, and how do we start?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For other DACH cities, the team works remotely and travels for workshops. Start with a free marketing plan call to discuss your target countries, languages, current search activity and what counts as a qualified opportunity for your sales team.