Local intent, not literal translation
Research technical terms, supplier searches and English-language overlap in each market, then use native specialists to shape ads and negative keywords.
SEA Agency · Europe
Hire a SEA powerhouse for Europe
Reach European B2B buyers through paid search shaped by local language, procurement needs and commercial intent, measured on pipeline.
European search needs more than translated keywords
Europe is not one search market. German machinery buyers may search by technical specification, French procurement teams by supplier category, and Nordic software buyers in both English and their local language. Industrial manufacturing, enterprise software and business services each bring different buying cycles. Paid search needs country-level keyword research, relevant proof and landing pages that help buyers assess a supplier before speaking to sales.
Competition also changes across borders: a pan-European software vendor can face global platforms in English auctions and established domestic suppliers in local-language searches. Mediacharge is headquartered in Munich and runs campaigns in twelve European markets in 14 languages with native specialists. We structure search around market economics, separate brand demand from new customer acquisition, and use qualified pipeline signals to guide budget decisions rather than treating every enquiry equally.
Your one-stop-shop for paid search across Europe
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Europe, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Can one team manage paid search across Europe?
Yes. Mediacharge runs campaigns in twelve European markets in 14 languages with native specialists. Our headquarters are in Munich’s Isarvorstadt; for other European locations, the team works remotely and travels for workshops.
Should European B2B search campaigns use English or local languages?
That depends on the sector, country and search intent. English can matter for enterprise software and international procurement, while local-language terms can reveal demand for domestic suppliers or technical services. We research both rather than assuming an English campaign will cover a whole market.
How should we split SEA budgets between European countries?
Start with relevant search demand, auction costs, sales coverage and the ability to serve buyers in their language. Then compare qualified opportunities and pipeline by market. Allocating equal budgets to every country, or prioritising the lowest cost per lead, can send spend towards enquiries your sales team cannot convert.
Which European industries need particularly specialised keyword research?
Industrial manufacturing, automotive supply chains and enterprise software need careful distinctions between product research and supplier intent. Component names, technical standards and software category terms can vary by language. Negative keywords also need local attention to filter out jobs, training, consumer products and other irrelevant searches.
How do you measure European SEA campaigns with consent requirements?
We plan measurement around consent-aware tracking and CRM stages, with privacy requirements reviewed alongside your legal team. Where permitted and technically feasible, qualified lead and opportunity outcomes can inform bidding. We also make measurement gaps explicit, rather than presenting tracked conversions as a complete picture of European demand.
What should we prepare for a European SEA marketing plan call?
Bring your priority countries, supported languages, sales capacity and any existing search or CRM performance data. The free marketing plan call can then focus on where to launch, which markets need local landing pages and how to judge success beyond form submissions.