Supplier intent, not dictionary matches
Test ‘fabricant’, ‘fournisseur’ and ‘distributeur’ separately where the distinction matters, so ads reflect whether a French buyer needs production capability, supply or resale.
SEA Agency · France
Hire a SEA powerhouse for France
Turn French B2B search demand into qualified pipeline with native specialists shaping keywords, ads and landing pages around how buyers evaluate suppliers.
French search needs more than translated keywords
France brings together aerospace suppliers around Toulouse, industrial businesses in Auvergne-Rhône-Alpes and software and financial services companies in Île-de-France. Their buyers do not share one search vocabulary. A procurement manager searching for a ‘fournisseur’ has different intent from an engineer researching a technical specification. We separate supplier discovery, product evaluation and quote requests, then write French ads that match each stage rather than importing an English keyword list.
Broad French terms such as ‘logiciel de gestion’ can attract competing vendors, comparison platforms and people looking for free tools. We build tighter keyword groups around use cases, sector terminology and commercial modifiers such as ‘devis’ and ‘pour entreprise’, with negatives for irrelevant job and training searches. French landing pages make specifications, implementation and contact options clear, while CRM feedback helps bidding distinguish a genuine sales opportunity from a cheap form submission.
Your one-stop-shop for paid search in France
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in France, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
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Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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Still have a question? Get in touch
Does Mediacharge have an SEA office in France?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt, not France. Our team works remotely with French businesses and travels for workshops. Native specialists support French campaigns, within our work across twelve European markets in 14 languages.
Should our French search campaigns also target English keywords?
French should usually be the starting point for domestic demand, but English terminology can matter in software, engineering and international procurement. We research both languages and separate them where useful, matching ads and landing pages to the searcher's language rather than assuming every French buyer searches in French.
How do you control spend on competitive French software searches?
We separate brand, category and specific use-case searches, then review which queries generate qualified opportunities. Terms such as ‘gratuit’, ‘emploi’ or ‘formation’ may need exclusions, depending on the offer. We also distinguish comparison-stage traffic from demo and pricing intent, so broad category demand does not absorb the entire budget.
Can SEA reach industrial buyers outside Paris?
Yes. We can structure targeting around relevant industrial regions, including aerospace demand around Toulouse and manufacturing in Auvergne-Rhône-Alpes. Geography alone is not enough: technical terminology, supplier capabilities and delivery requirements help qualify demand. We avoid restricting campaigns to a factory's location when procurement teams may search from elsewhere in France.
How do you measure French campaigns with consent requirements?
We plan conversion tracking around the site's consent setup and applicable French and EU requirements, including CNIL guidance. Where permitted, CRM and offline conversion data connect leads with qualified opportunities. Consent signals and platform modelling do not replace legal compliance, and we make measurement gaps visible rather than treating every reported conversion as pipeline.
Should we use Google Ads or Microsoft Ads in France?
Google Ads is usually the starting point for search coverage, while Microsoft Ads can be worth testing for B2B audiences searching through workplace devices. The decision depends on French query volume and qualified pipeline, not clicks alone. A free marketing plan call can help define the initial channel mix, keyword priorities and landing-page requirements.