Separate suppliers from shoppers
Qualify broad Spanish product terms with B2B applications, supplier language and negative keywords so consumer shopping traffic does not consume an industrial search budget.
SEA Agency · Spain
Hire a SEA powerhouse for Spain
Reach Spain’s B2B buyers with paid search built around Spanish buying terms, regional demand and qualified pipeline rather than form fills.
Spanish search demand needs more than translated keywords
Spain’s B2B search market spans Madrid’s software and professional services buyers, Catalonia’s industrial suppliers, the Basque Country’s manufacturing base and Valencia’s logistics businesses. A national keyword list can blur these different needs. We separate product, application and supplier searches, then test regional targeting where service coverage matters. Spanish terms such as “proveedor”, “fabricante” and “presupuesto” help distinguish commercial intent from research, but need qualification against your actual offer.
Spanish-language campaigns compete with local specialists, distributors and international vendors bidding on the same category terms. Buyers searching for an ERP or industrial equipment need different evidence and conversion paths, not identical lead forms. We align ads with Spanish landing pages, use negatives to exclude jobs, training and consumer demand, and feed qualified opportunities back into bidding. Catalan-language campaigns are considered separately where audience demand and sales support justify them.
Your one-stop-shop for paid search in Spain
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Spain, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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The results behind the logos.
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Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an office in Spain?
Mediacharge is headquartered in Munich’s Isarvorstadt, not Spain. Our team works remotely with Spanish businesses and travels for workshops. Native specialists support campaigns across twelve European markets in 14 languages.
Should our search campaigns use Spanish, English or Catalan?
Spanish is a sensible starting point for broad domestic coverage, while English can be relevant for internationally used software and technical categories. Catalan deserves separate research where local demand supports it. We assess query language, landing-page relevance and your sales team’s ability to handle enquiries before splitting budgets.
Which Spanish industries suit B2B paid search?
Industrial equipment, business software, logistics, renewable energy suppliers and services for hospitality businesses are useful areas to investigate. The deciding factor is whether buyers search for a specific solution or supplier. We assess that demand rather than assuming a large Spanish industry automatically offers enough qualified search volume.
How do you control irrelevant traffic in Spain?
We review Spanish search terms for employment, courses, DIY research and consumer purchases, adding exclusions where they do not fit your offer. Ambiguous categories need tighter ad messaging and landing pages that state the intended business buyer. Brand and non-brand demand are reviewed separately so existing awareness does not mask weak acquisition.
Should we advertise nationally or focus on Spanish regions?
National coverage can suit remotely delivered software, while installation and field services usually need targeting aligned with operational reach. We use location settings intended to reach people in the target areas, then review geographic performance. Regional splits are useful only when search volume and meaningful differences in economics justify them.
How will you measure results beyond Spanish lead volume?
We agree what counts as a qualified enquiry, connect campaign data with CRM outcomes and evaluate opportunities and pipeline rather than raw form submissions. Consent-aware tracking and offline conversion imports help support this approach. The free marketing plan call is a starting point for reviewing your Spanish search demand, measurement gaps and campaign priorities.