Regional account priorities
Separate Madrid’s headquarters audience from manufacturing clusters in Catalonia, the Basque Country and other industrial regions, then adapt targeting to the buying roles that matter.
B2B Marketing Agency · Spain
Hire a B2B Marketing powerhouse for Spain
Turn Spanish buyer demand into qualified pipeline with native specialists who connect local messaging, account targeting and sales follow-up.
Build demand around Spain’s regional business strengths
Spain is not a single B2B audience. Madrid concentrates corporate headquarters and professional services, Barcelona combines technology with industrial businesses, and the Basque Country has a strong manufacturing base. Automotive suppliers, renewable energy businesses and logistics operators bring different buying committees and technical requirements. Your marketing needs sector-specific account lists and evidence that answers procurement questions, rather than one national campaign with translated copy.
In competitive Spanish software and services categories, local providers and international vendors often pursue the same accounts. European Spanish copy is the starting point, not the differentiator: buyers need clear implementation details, relevant proof and access to a knowledgeable sales contact. We connect that journey to pipeline measurement, align follow-up with your Spanish sales team and plan activity around sector events, regional holidays and August availability.
Your one-stop-shop for B2B marketing in Spain
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Spain, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Do you have a B2B marketing team based in Spain?
Mediacharge is headquartered in Munich’s Isarvorstadt, not Spain. Our team works remotely with businesses in Spain and travels for workshops, with native specialists supporting local campaigns.
Which Spanish industries are a good fit for this approach?
The approach suits considered purchases in industrial manufacturing, automotive supply chains, renewable energy, logistics, enterprise software and professional services. We build targeting around your actual addressable accounts, buying roles and sales process, rather than assuming every business in a sector is a prospect.
Should our campaigns use Spanish, English or Catalan?
European Spanish is usually the starting point for a national campaign. English can suit international technology audiences, while Catalan may matter for specific regional audiences or procurement requirements. We assess language by account, role and search behaviour, and keep ads, landing pages and sales follow-up consistent.
How do you reach Spanish buyers beyond people already searching?
We combine intent-led acquisition with account targeting, sector-specific content and outreach aligned with your sales team. For industrial buyers, this can mean technical evaluation material and trade-fair follow-up; for software buyers, implementation guidance and content that helps internal stakeholders assess the purchase.
How do you measure B2B marketing performance in Spain?
We are measured on pipeline, not just Spanish website traffic or form submissions. We agree qualification criteria with sales and connect campaign sources to CRM stages, reviewing accepted leads, opportunities and pipeline by sector and account segment while accounting for consent requirements and attribution gaps.
Can you support a Spanish launch alongside other European markets?
Yes. Mediacharge runs campaigns across twelve European markets in 14 languages. For Spain, we adapt positioning, terminology, account priorities and sales handover rather than copying another market’s campaign. A free marketing plan call can help define your Spanish launch priorities and how they fit the wider rollout.