Regional industrial demand
Match geographic targeting to where you can sell and support customers, whether that means manufacturers in Navarra, logistics businesses in Valencia or software buyers across Spain.
Google Ads Agency · Spain
Hire a Google Ads powerhouse for Spain
Mediacharge turns Spanish-language search demand into B2B pipeline through Google Ads shaped around Spain’s industrial, technology and professional services buyers.
Spanish search demand needs more than translated keywords
Spain’s B2B search market spans software and professional services in Madrid and Barcelona, industrial suppliers in the Basque Country and Navarra, and logistics around Valencia. These buyers do not all search alike. A procurement query for an industrial component needs different qualification from a search for an ERP implementation partner. Google Ads structure should reflect sector, service area and buying intent, rather than treating Spain as one undifferentiated audience.
Spanish campaigns need terminology used in Spain, not a direct translation of English copy or an unchanged Latin American keyword list. Searches containing “presupuesto”, “proveedor” or “empresa” can signal commercial intent, but need context and negative keywords to separate buyers from jobseekers, students and consumers. Where international vendors and local suppliers compete for the same queries, qualified opportunity data helps keep bidding focused on sales potential rather than cheap enquiries.
Your one-stop-shop for Google Ads in Spain
Search, Performance Max, YouTube and display campaigns for B2B companies in Spain, run by Google specialists and measured on pipeline.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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The results behind the logos.
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Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have a Google Ads team based in Spain?
Mediacharge is headquartered in Munich’s Isarvorstadt, not Spain. Our team works remotely with Spanish businesses and travels for workshops. Native specialists support campaigns across twelve European markets in 14 languages.
Should we run Google Ads in Spanish, Catalan or English?
Start with the languages your buyers use to research and purchase. Spanish will often be the core language, while Catalan may warrant a separate test for relevant audiences in Catalonia. English can matter for international procurement and some technology searches. We assess query demand and your ability to handle enquiries in each language before splitting campaigns.
Which Spanish B2B industries suit Google Ads?
Industrial supply, logistics, business software, renewable energy services and professional services can suit Google Ads when buyers actively search for a solution or supplier. The deciding factors are specific search demand, deal economics and your service coverage, not simply the size of the sector in Spain.
How do you avoid paying for irrelevant Spanish searches?
We distinguish commercial intent from searches for employment, training, free tools and consumer products. Terms such as “empleo”, “curso” and “gratis” are reviewed in context rather than excluded blindly. Search-term reviews, carefully chosen match types and location settings help reduce wasted spend, including traffic from outside Spain when it is not commercially relevant.
How should Spanish holidays affect Google Ads budgets?
August and periods around national or regional holidays can change B2B response times, but we do not assume every Spanish sector stops buying. We review account demand, lead quality and sales-team availability before changing budgets. Regional calendars matter when campaigns target particular autonomous communities rather than the whole country.
How do you measure Google Ads performance in Spain?
We prioritise qualified enquiries, opportunities and pipeline rather than form submissions alone. Where your CRM and consent setup allow, offline conversion imports can connect Spanish search campaigns to later sales stages. Consent-aware measurement should account for GDPR and Spanish cookie requirements, without treating Consent Mode as a substitute for valid consent.