Industrial buying, local vocabulary
Build journeys around the technical terms Spanish procurement and engineering teams use, with specifications and enquiry routes suited to longer purchasing decisions.
Digital Marketing Agency · Spain
Hire a Digital Marketing powerhouse for Spain
Mediacharge helps B2B companies reach Spanish buying teams with native-language campaigns that connect local demand to qualified pipeline.
Spain needs more than a translated campaign
Spain’s B2B demand spans Madrid’s business services and technology companies, Catalonia’s industrial base, the Basque Country’s engineering sector and Valencia’s logistics networks. A software demo and an industrial procurement enquiry need different routes to conversion. Digital marketing should reflect those differences through sector-specific Spanish terminology, relevant technical evidence and landing pages that make the next commercial conversation straightforward, rather than sending every visitor to one translated homepage.
Competition comes from established Spanish suppliers as well as international brands with local sales teams. Winning attention is only the first step: buyers comparing complex offers need clear specifications, credible proof and an easy way to contact sales. We connect search demand, professional audience targeting and useful Spanish content, then assess which enquiries become opportunities. Regional language choices and campaign timing, including August and local holidays, follow the audience rather than a blanket national template.
Your one-stop-shop for digital marketing in Spain
Strategy, paid and organic channels, content and tracking for B2B companies in Spain, run by one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
How Bluebeam grows pipeline and brand awareness across Europe’s construction industry, market by market.
Safeguard Global Tackles Europe: 5 Countries, 4 Languages
How a pioneer of global employment grows pipeline and brand awareness in Europe’s most demanding hiring markets.
Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
SportGroup Holding: More Leads, Sharper Funnel
How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an office in Spain?
No. Mediacharge is headquartered in Munich’s Isarvorstadt. Our team works remotely with companies in Spain and travels for workshops, with native specialists supporting market-specific campaign work.
Can you adapt our international campaigns for Spanish buyers?
Yes. We adapt positioning, search terms, copy and conversion journeys rather than simply translating them. That includes Spanish usage instead of default Latin American wording, sector terminology, euro pricing where relevant and enquiry forms that give your sales team useful qualification information.
Should we market in Spanish only, or use regional languages?
Spanish is a practical starting point for many national B2B campaigns, but it should not be an automatic rule. For audiences in Catalonia, the Basque Country or Galicia, we assess search behaviour, customer expectations and your ability to support the language through the sales process before recommending regional-language activity.
Which channels should a B2B company prioritise in Spain?
The choice depends on how buyers find and evaluate your category. Search can capture existing demand for industrial equipment or business software, while LinkedIn can help reach defined professional roles. Spanish technical content supports evaluation across both. We prioritise channels against qualified opportunities, not a predetermined media mix.
How do you measure Spanish campaigns beyond lead volume?
We agree qualification criteria with sales and connect campaign reporting to CRM stages where the setup allows. Reporting can distinguish enquiries by sector, region and product interest, then track progression into opportunities and pipeline. Consent-aware measurement is part of the setup, and gaps in attribution are made explicit.
How do we start planning digital marketing for Spain?
Start with a free marketing plan call. We discuss your Spanish target sectors, existing demand, competitors and sales coverage, then identify the most useful campaign priorities. Planning also considers regional holidays and summer availability so launch dates and follow-up expectations match the buying teams you want to reach.