Supplier intent, not general interest
Test modifiers such as proveedor, fabricante and presupuesto against actual search terms, separating procurement enquiries from retail, recruitment and informational traffic.
SEA Agency · Spain
Hire a SEA powerhouse for Spain
Turn Spanish-language searches into qualified B2B opportunities with native specialists, locally relevant landing pages and paid search measured on pipeline.
Spanish search needs more than translated keywords
Spain’s B2B search demand spans Madrid’s business services and software sector, Catalonia’s industrial base, Basque manufacturing and Valencia’s logistics networks. Those buyers do not all search alike. A procurement query for industrial components needs different coverage from a search for enterprise software. We structure SEA around sector terminology, commercial intent and the regions your sales team can actually serve, rather than treating Spain as one undifferentiated audience.
Spanish search results can put specialist suppliers alongside distributors, comparison sites and international vendors. Winning useful clicks means distinguishing searches for a business supplier from consumer purchases, jobs and training. Native specialists build Spain-specific keyword sets, ads and landing pages, with English or Catalan coverage where demand supports it. CRM feedback then helps bidding prioritise qualified enquiries and opportunities, not simply the cheapest form submissions.
Your one-stop-shop for paid search in Spain
From the demand-generation strategy to the last ad, document and video: everything you need to win B2B buyers in Spain, from one accountable team.
Commit to achieving long-term success.
"Mediacharge is known for its analytical approach as a full-service performance agency, supporting some of the most ambitious clients worldwide. Our holistically minded team not only plans individual performance channels but also integrates strategically into our clients' value creation processes."
Proven strategies with punch
Each approach is a complete playbook with its own strategy, channel mix and KPI. Start from your growth goal, not from a channel.
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Our clients grow 2.5x faster than their competitors
The results behind the logos.
Bluebeam Tackles Europe: 7 Countries, 5 Languages, One Category
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Safeguard Global Tackles Europe: 5 Countries, 4 Languages
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Honda Lawn & Garden: Social Media With Soul
How Honda gave its German social channels a fresh start, and built a content engine people actually stop for.
PTC Arena – Expanding into EMEA with Precision B2B Marketing
How PTC entered EMEA and multiplied inbound leads in DACH within a year.
Polytan Tackles Europe: 3 Markets, Six Times the Leads
How SportGroup’s Olympic-grade surface brand turned paid media into a multi-market lead engine.
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How the material specialist of one of the world’s leading sports surface groups turned paid media into a dependable lead engine.
Get your free marketing plan now
In one call, a senior strategist looks at your targets and comes back with a plan you can use, whether you work with us or not.
Where the growth is
Which accounts, services and platforms will move your pipeline first.
What it will cost and return
A budget split with expected pipeline, so you can take it to your CFO.
Your first 90 days
A step-by-step roadmap from kick-off to first measurable results.
Straight answers
Still have a question? Get in touch
Does Mediacharge have an SEA office in Spain?
Mediacharge is headquartered in Munich, with an office in Isarvorstadt. For Spain, our team works remotely and travels for workshops. Native specialists support market-specific campaign work, so Spanish ads and search terms are not handled through literal translation alone.
Should our Spanish paid search campaigns also use Catalan or English?
Spanish is a sensible starting point for national coverage, but language choices should follow keyword demand and your ability to support buyers. Catalan may warrant a test for relevant audiences in Catalonia, while English can matter for international software and technical searches. We assess each language separately and match the landing page to the ad.
Which Spanish industries benefit from B2B SEA?
Industrial machinery, automotive suppliers, logistics, renewable energy, business software and professional services are relevant sectors to assess. The deciding factor is whether buyers search for your solution or supplier category. For highly specialised products with little search demand, we keep coverage focused rather than expanding into loosely related keywords to spend the budget.
How do you reduce irrelevant clicks in Spanish search campaigns?
We review search terms for mismatched intent, including empleo, cursos, gratis and consumer shopping queries where they are irrelevant to the offer. Ambiguous product names need particular care when both households and businesses buy them. Negative keywords, explicit B2B ad copy and landing-page qualification work together to protect spend without blocking useful procurement searches.
Should we advertise across Spain or focus on specific regions?
Start with where you can sell and deliver reliably. A national software provider may need broad coverage, while an equipment installer may need tightly defined service areas. We separate regions when differences in demand, sales ownership or economics justify it, and review location settings to limit traffic from people outside the intended market.
How do you measure SEA performance in Spain?
We connect campaign reporting to qualified leads, opportunities and pipeline where CRM data is available. Spanish-language form submissions, calls and meeting requests are useful signals, but they should not automatically carry equal value. We also account for sales follow-up and holiday periods, including August, before interpreting changes in conversion rates or adjusting budgets.