Nayax – Scaling Global Marketing Across 12 Countries

To achieve this, Mediacharge implemented a customized, multi-channel marketing strategy centered on:

• SEO & Localization: Regionally adapted content ensured visibility and relevance across diverse markets.
• Google Ads (SEA): High-performance PPC campaigns were built to align with key stages of the customer journey.
• LinkedIn Ads: Awareness campaigns targeted decision-makers with tailored messaging at each point of the sales funnel.
• Segmentation & Targeting: Buyer personas were refined per region to align campaigns with the long decision cycles of Nayax’s target industries.
• Remarketing: Strategic remarketing campaigns re-engaged users who had previously shown interest, boosting conversion efficiency.

This full-funnel setup allowed Mediacharge to adapt Nayax’s marketing communication to suit each country, ensuring that the right audience received the right message at the right time.

Nayax aimed to scale its account-based marketing efforts across 12 international markets, each with distinct cultural nuances and decision-making patterns. The challenge was to craft a marketing system that could effectively reach different market segments within the complex vending machine and unattended retail industries.