PTC Arena – Expanding into EMEA with Precision B2B Marketing

Mediacharge rolled out a multi-format marketing strategy combining:

• Search Advertising on Google & Bing: We launched keyword-focused PPC campaigns to ensure PTC appeared prominently in search results for industry-specific terms, improving click-through and conversion rates.
• LinkedIn Account-Based Marketing: LinkedIn Ads were used to connect with decision-makers across key accounts in the EMEA region. Content was tailored to align with each audience segment's challenges and objectives.
• Granular Remarketing in GDN & Social: Customized remarketing strategies re-engaged users who had previously interacted with PTC content, using behavioral signals to serve relevant messaging at the right time.
• Phased Investment Strategy: The campaign began with a $25,000 test budget in the first month, which scaled up to $140,000 monthly spend within one year due to consistent performance.

PTC’s objective was to successfully enter the EMEA market—especially the DACH region—by increasing visibility, generating qualified inbound leads, and establishing relevance among enterprise buyers. Their complex B2B solution set and long sales cycles required a highly targeted, account-based marketing approach tailored to specific user behavior and business needs.

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