Safeguard Global – Accelerating Market Share in the EOR Industry

Our collaboration began in 2021 with a comprehensive audit of existing marketing campaigns and website performance in the DACH region. As Safeguard Global extended its focus to other European markets, Mediacharge designed a tailored growth strategy for each country, combining performance and localization.

Our core strategic pillars included:

• Search Advertising: As the main performance driver, we created high-impact, localized search campaigns to aggressively grow market share. Campaigns were continuously optimized to capture intent-driven traffic and maximize ROI.
• SEO Consulting: We implemented technical and content-driven SEO strategies customized for each local language and market to support long-term visibility and brand authority.
• Landing Page Creation: High-converting landing pages were developed and adapted to each region, improving user experience and significantly boosting conversion rates.
• Localized Campaign Frameworks: Marketing efforts were adapted to the cultural and commercial nuances of each country to ensure relevance and effectiveness.

Safeguard Global, a leading force in the Employer of Record (EOR) industry, partnered with Mediacharge to drive international growth by increasing market share in key European regions. Already established in the DACH market, the company aimed to strengthen its competitive position in France, the Netherlands, and Spain—regions with high potential but also intense competition.

The collaboration with Mediacharge enabled Safeguard Global to:

• Rapidly grow market share in France, the Netherlands, and Spain through aggressive and well-optimized search advertising.
• Achieve measurable increases in qualified leads, conversion rates, and brand visibility across all target regions.
• Strengthen profitability and become one of the rare companies in the EOR sector to maintain strong margins in an intensely competitive global landscape.