SolarWinds – Entering the DACH Region with a High-Impact PPC Strategy

To achieve this, Mediacharge launched a robust and highly targeted PPC campaign focused on:

• Google Ads Strategy: We developed a refined keyword plan centered around IT-specific needs and buying behaviors in the DACH region. Campaigns were optimized using Google’s advanced machine learning to improve bid efficiency and search result visibility.
• Google Remarketing: We applied Google’s remarketing capabilities to serve personalized ads to users who previously visited SolarWinds content, increasing conversion likelihood and brand recall.
• LinkedIn Campaigns: Mediacharge leveraged LinkedIn’s powerful B2B targeting tools to reach decision-makers by job title, industry, company size, and relevant skills. We combined this with direct engagement strategies—encouraging demo requests, questions, and conversations to move leads through the funnel.
• Landing Page Optimization: Through A/B and multivariate testing, landing pages were continuously refined to support smooth user journeys and maximize conversion rates.

This full-funnel approach ensured a strong balance between lead generation and nurturing, while aligning creative and messaging with the specific needs and language of the DACH enterprise IT market.

With a wide suite of IT management solutions serving everything from SMBs to large enterprises, SolarWinds recognized the DACH region as a high-potential market. Their goal was to increase brand awareness, generate enterprise leads, and convert key stakeholders in the region's complex IT purchasing landscape.