In collaboration with the AI research and development team at Aleph Alpha, we will engage in an in-depth exploration of the most recent advancements at the intersection of artificial intelligence and process optimization within the context of B2B marketing. The discussion will explore cutting-edge methodologies for automating and enhancing key marketing workflows — from lead qualification and customer segmentation to campaign orchestration and performance analytics — using the latest breakthroughs in large language models (LLMs), retrieval-augmented generation (RAG), and intelligent agent design.
Following this, we will present our second program highlight: “Winning Growth Strategies 2025: Insights Shared”. Here, we will condense the key learnings from our collaborations over the past 12 months – showcasing strategies from both international and national champions. The session is designed to give you actionable insights you can directly apply.
This dialogue will not only highlight practical use cases and current pilot projects, but will also invite participants to discuss the challenges and opportunities that arise when adopting AI in highly regulated, high-stakes enterprise settings.
