Most websites are built on gut feeling—what if there were a smarter, data-backed way to increase conversions without a full relaunch? This whitepaper unveils why over 97% of companies are leaving growth potential on the table and introduces a streamlined, collaborative testing model that outperforms traditional redesigns. Learn how multivariate testing can help you unlock rapid performance gains—and why a few subtle changes might transform your results far more than you expect. Curious what those high-performing variations look like?

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